By Stephanie Ciccarelli
May 6, 2009
How has the use of voice over changed in multimedia over the years?
You'd be amazed by where a few decades has brought voice over! In fact, you'd even be more amazed by what a matter of months can do in the age of modern multimedia.
This informative lecture presented by Dan Dinsmore of Overit Media at the Voice Coaches Advanced Marketing Expo will share how new doors of opportunity have opened for voice over talent online, specifically through podcasts and interactive gaming.
Want to learn more?
Gain a new perspective on this field and learn how you can make multimedia voice over part of your business.
Voice over has become a standard element of advertising in multimedia, but it wasn't always the case. In recent years, voice over has gone from being an afterthought, to an option, to a service offered to customers developing their ad campaigns for the web, mobile, and interactive.
Traditional ad agencies are now seeing the exciting potential of voice over and how it can be used to invigorate visual displays, make advertisements more human and reach people on a deeper, more pronounced level in ways unheard of even a decade ago.
All kinds of companies, from traditional brick and mortar to online startups, are finding new ways to leverage media such as podcasting, web, interactive gaming, and mobile applications.
The majority of these media are perfectly suited to voice over and have created work where none existed before for voice actors.
Not only is this fabulous news to hear, the best part is that it's true.
à¹ Being the voice of a corporate podcast
à¹ Representing a company as the voice heard on their website
à¹ Interacting with customers through online support channels
à¹ Recording voice over for in-store advertisements
à¹ Voice over in video games, Internet, and on mobile gaming devices
à¹ New work in telephony
And, the list goes on...
Companies are using the tools available to them to spread their message even further, especially online. Of late, organizations are finding that marketing their messages through social media is of particular benefit from a cost savings perspective in addition to the heightened visibility they achieve.
Speaking of mobile applications, there is now talk of geo-centric advertising, in effect, ads that are triggered on a mobile device when you are in proximity of an advertiser. This is text based at present but could also take on a more audible form using voice over in the future.
While marketing has become a bit easier thanks to social media, that doesn't change the basic need for companies and individuals to brand themselves in the best possible way to attract business.
Now that podcasting is a proven vehicle for communicating ideas and reaching audiences, the realization has set in that they want their content to sound professional in addition to being well written and produced.
You'll find that most podcasts created by larger corporations and conglomerates are professionally recorded by a voice talent. Even small to mid-sized businesses are realizing that image is everything and are opting to explore adding professionally recorded voice overs to their marketing mix and internal communications such as newsletters and memorandums.
The journalistic approach is to use voice artists who can tell a story with authenticity and trustworthiness.
Some companies are even having testimonials recorded by voice talent to give their website an entirely different dimension.
Experimentation with shorter, viral commercials, testimonials as mentioned a moment ago, and even animated characters has given way to introducing voice over as a requirement to achieve success, not just an afterthought or suggestion.
Of course, what we've just been talking about isn't limited to mere captains of industry, but reaches beyond to all industries, including the gaming industry.
Gaming, an $18 billion a year industry in the US alone, is averaging roughly 1,200 to 1,500 lines of dialogue per character in story driven games.
To give you some perspective, Halo 3 had more than 35,000 total lines of dialogue, quite a bit of voice over, you'll agree.
I hope this article has given you some ideas regarding how you can work multimedia into your voice over business, whether for your personal use or as a service you provide to your clients.
Dan Dinsmore (Albany, New York)
As a visual communications and advertising expert, Dan is CEO of the award-winning design firm, Overit Media. Overit Media's clients include the Chicago Bulls, Trump Vodka, the Denver Nuggets, and AOL founder Steve Case, as well as Voice Coaches. Dan's team is extremely active in developing visual marketing for voice professionals. In addition, Dan was recently named one of New York's Capitol Region's "40 Most Successful Business People Under Age 40".
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