By Stephanie Ciccarelli
June 26, 2009
How can a remote destination shown through a virtual tour evoke feelings of warmth, comfort and desire?
Whenever you list something for sale on the Internet, you have to humanize the experience for potential buyers to make what you are selling seem more accessible, meaningful and attractive.
Find out how voice over can add that lovin' feeling and also how voice talent can make selling homes online even easier.
The bigger the purchase, the more personable and authentic the sales approach needs to be.
How do you do that online?
Using voice over when showing a property online, for example, adds another dimension to how a prospective buyer identifies with what could be their future home.
Some real estate agencies are already doing this as well as builders. I wouldn't be surprised if there are enterprising homeowners who are selling their home privately and have added voice over narration to their promotional site.
What a great opportunity for you!
Voice talent Ari Ross is a great example of someone who has come to discover how interesting and lucrative this market can be, securing his place in the real estate voice over niche for some time now. Ari has found a way to present his services to real estate brokers and brokerages, catering to their individual needs with custom voice over recordings to help sell properties online.
Real Estate is a universal market. At some point, or at multiple times in our lives, we all will need to move house and find a way to attract potential buyers. Either we will do this for ourselves or enlist the services of other people to help us.
This is where voice over comes in.
Primarily, you'll find that voice over is needed for:
à¹ Virtual tours
à¹ Website listings
à¹ Sales presentations
à¹ Broadcast commercials
Consider how you might be able to grow your business to include these kinds of service offerings to people who promote or sell real estate. You may find that voice over is also needed for similar reasons by builders, interior decorators, and staging companies.
Looking forward to your reply,
Â©iStockphoto.com/Andy DeanRelated Topics: agents, Ari Ross, narration, real estate, voice overs, voice talent
Whether you’re recording a TV commercial or shooting a corporate video, it isn’t enough to simply pick a song, drop it in and call it a day. Musical choices must reflect your brand, move the given project forward and closely align with your voice-over needs. Learn more.
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