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4 Ways to Increase Your Voice Acting Income

By Stephanie Ciccarelli

July 28, 2009

Comments (4)

Man and woman budgetingIsn't it great to be in business for yourself?

While you may be enjoying the successes you have now, are you aware that you could be paying yourself more and reaching greater financial goals?

Here are 4 practical ways that you can increase your income as a voice actor.

1. Increase Your Fees

If you have been charging less than you'd like, there's no better opportunity to change your rates to reflect what you feel you should be making. Something you'll want to do to determine how much money you actually need is to write a budget for your business and also write a budget for your home life. Figure out what it is that you need to be making to more than break even each month in your business. When you are in business for yourself, whatever your business makes, you make. Be sure to set aside a salary for yourself or give yourself a raise. Increasing your fees can help you to do this.

To get started, view some standard voice over rates, charging what the rate sheet suggests or higher.

2. Increase The Frequency That Your Clients Need You

๏ Set shorter contracts
๏ Stay in touch more often
๏ Propose new business around holidays
๏ Give the impression you're readily available (people will pay more for expediency)

3. Increase Your Client Base

You can do this by:

๏ Advertising online
๏ Social networking
๏ Auditioning more often
๏ Offline marketing (sending out mailers)
๏ Doing more traditional networking
๏ Attending events

4. Increase Your Skills

๏ Learn something you didn't know last year
๏ Learn a new piece of software
๏ Learn a new editing technique
๏ Learn a new voice acting technique
๏ Branch out into other areas of voice over

If you've always done commercials, explore narration or audio tours. If you've always done animation and cartoons, translate those acting skills into narrating audiobooks. You can do it!

Summary

Use one or more of these ideas to lay a fresh foundation for increasing your income and reaching your goals. I'd love to hear about your experiences, whether past or in progress, increasing your rates.

Looking forward to hearing from you!

Best wishes,

Stephanie

©iStockphoto.com/Kris Hanke

Related Topics: animation, business, cartoons, increase fees, rates, social networking, voice acting, voice actor, voice overs, voice talent


Comments


    Thanks for the practical suggestions, Stephanie.
    Taking ourselves out of our comfort zone isn't comfortable but can be profitable in the long run.

    Posted by:

      Stephanie, I have always felt that value added services which offer clients another reason to return to me was important. For example, for all clients who are not network or cable clients, I make sure my audio is cleaned up and ready to drop into their production timeline...with or without processing. Now with the economy the way it is, I have made this value added service clear to potential clients too, pointing to a savings opportunity for them.

      Also, I have been marketing my audio production services as well. Most recently serving a new client out of Chicago with a :30 radio spot, written, voiced and produced. It's a labor of love and an opportunity to increase my business income. Voiceover services and audio production services...match made in heaven!

      Posted by:

        I'm Tweeting my Facespace, and Youtube Plaxo-style all the time. I'm Linkedin to Classmates.com, and email clients and potentials with kind appreciation for no reason. I try to be reaching out to every galaxy in this immense VoiceoverUniverse.

        That said, I'm also studying with the Amazing Nancy Wolfson, kicking butt in the studio (more than before, anyway), and have decided it's time I moved out of the "Bid Low, Audition Often" world into the "Audition Wisely, Expect What The Job Should Pay" one.

        Time will tell me if this was all pointless, but thus far I've seen several-fold increases in rates... and jobs won. I've even had the confidence to go for roles I never thought I'd be doing(in all genres)-- and actually scoring the positions!

        Do whatcha gotta to eat, but become aware of and respect your contribution to this craft!

        Posted by:

          I'm glad you suggest to increase fees. This 'dollar a holler' undercutting by mediocre talent is killing all of us - and you should charge what you are worth - believe you are worth more than what the client would pay his brother-in-law.

          Posted by:
          • SK
          • July 29, 2009 7:30 PM

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