By Stephanie Ciccarelli
October 7, 2009
What more can you do to stand out from the crowd in an audition?
Is it merely the voice that can get you ahead or secure a place for you in a client's mental space?
Find out how you can connect to a client with more than just your voice today on VOX Daily.
Love Me, Love Me, Say That You Love Me!
Yesterday, I read a tweet by a voice talent on Twitter about an audition for a high profile company in the health and beauty sector, mentioning that he was about to audition for the company, and as fortune would have it, was an avid user of one of their products!
I replied with the recommendation that he inform the client of his intimate knowledge of their product, if at all possible, to strengthen his bid for the work.
He thanked me for the tip citing that it was an excellent idea and he'd give it a whirl.
What Clients Want to Hear
If there is anything a client likes to hear, it's about why you want to work for them and what motivates you to make their project a success.
They want to know why you love them, why you love their product, or why you love their service... essentially, they want to know why you love them so much that you would go to the extreme of publicly representing their company and being their voice.
Does the company evoke memories from childhood? Do you use their products? Have you ever been to one of their events? Are you in love with their brand?
Where's The Love?
Has there been an instance where your declaration of love for a company, product, or service has made the difference in your bid for work?
I'd love to hear about instances where you've been able to build a bridge with words to book a gig.
Comment with your story!
Â©iStockphoto.com/Teresa GuerreroRelated Topics: branding, child, commercials, Twitter, voice acting, Voice overs, voice talent