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Bringing The Brand!

By Stephanie Ciccarelli

January 21, 2010

Comments (2)

sherlock-holmes.jpgDo you have what it takes to represent someone else's brand?

When you step up and audition for a voice over job, you've got to bring it!

Looking for some tips on how you can impress people you're auditioning for?

Discover how to quickly identify with prospective clients and give them what they may not ask for but definitely want to hear in today's VOX Daily from Voices.com.

In Plain English

Looking at a company's website tells you a lot about them. By simply glancing visiting a few key pages on their site, you can quickly note what the company values, gain insight into how they perceive themselves and an understanding of their mission.

Understanding a brand before you try to become it is very important, otherwise the audition you send may be sound in terms of fidelity but irrelevant when listened to by informed ears looking for a perfect match.

Become Informed

How can you give clients what they want but don't ask for?

Become informed and familiar enough with the company that you feel comfortable applying for their project. Just because the opportunity is presented to you via the Internet doesn't mean that your response has to be impersonal... in fact, being personal in a direct way has never been more important than it is when doing business online.

Even if you can only allocate a matter of minutes to each audition, consider how much better and more targeted your submission could be if you were to take a minute to browse the company's website...

What You Can Do

Visit their home page, the company's "About Us" or contact page and also take a minute to learn more about their product or service. Grasp why these people are in business and how it is that they help people.

If you are really keen, take a glance at any online resources they have for customer service and support such as Frequently Asked Questions, a live chat option or access to a toll-free number. You can learn a lot about a company by observing how they reach out and serve their customers.

Ask yourself a few questions:

  • What do they value?
  • How do they perceive themselves?
  • What is their mission?

Now translate those answers into notes on how you might interpret their script. Consider the following questions:

  • What does their company "sound" like?
  • How would they "speak" to their customers?
  • What is the motivation behind this "communication?"

Any Thoughts?

Looking forward to hearing from you!

Best wishes,


ŠiStockphoto.com/Sean Locke

Related Topics: brand, Branding, how to, interpretation, script, voice acting, voiceovers, voices.com


    Excellent advice again, Stephanie.

    Thank you

    Maurice L. Deprey

    Posted by:
    • Maurice L. Deprey
    • January 22, 2010 5:47 PM

      Thanks for the great suggestions. I guess it pays to do your homework when auditioning.

      Bonnie Engel Lee

      Posted by:
      • Bonnie Engel Lee
      • January 22, 2010 10:59 PM

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