By Stephanie Ciccarelli
February 3, 2010
People define ROI (that is, return on investment) in a number of ways.
Traditionally, ROI refers to a financial return on investment, however, returns can be made on various investments such as education, time, networking and personal development.
We'll discuss the different ways that you can measure return on investment in today's VOX Daily.
Defining return on investment, as we mentioned, is usually associated with a financial return on investment but that it isn't the only form that an investment may yield a return.
Allow me to draw a comparison: How do you measure intelligence?
Can you deduce someone's intellect based simply upon their grasp of mathematics and logic? That narrow view doesn't acknowledge other forms of intelligence such as musical intelligence, spatial intelligence, emotional intelligence and so on... there's much more to being smart than simply being good at math!
Return on investment can translate into experience, opportunities, wisdom gleaned, perceived value and more.
Do you stop studying or working to refine your craft because there is no immediate return on your investment of time or money?
Would you throw up your hands in defeat and declare that no one wants to represent you after only submitting to a handful of talent agencies?
I hope not!
Some people tend to think this way and their narrow perceptions render them blind to the bigger picture. This form of blindness allows only what one wants to be seen to be seen when in reality it is only one aspect of a larger whole.
While people can be blind to any number of things, let's put this into a context we all understand.
Consider what might happen if a voice talent did not achieve the financial return on investment that they were hoping for when subscribing to a voice over marketplace such as Voices.com.
If they are merely counting how much they were able to recoup financially, whether on a monthly or annual basis, they fail to see all of the benefits which are exponential in comparison to the modest subscription fee paid to use the service. We'll touch on this in greater detail in tomorrow's post about customer acquisition.
Let's get back to the topic at hand, shall we?
What kind of benefits does one receive that could yield a return on investment via the online voice over marketplace?
à¹ A web presence with the ability to promote your voice to clients
à¹ Having your name in major search engines such as Google and Yahoo!
à¹ The ability to feature your demos in the directory
à¹ Higher rankings in our search results
à¹ Direct access to legitimate and thoroughly researched job opportunities
à¹ A means to receive guaranteed payment for your services
The acquisition and servicing of customers who need voice overs recorded accounts for the significant majority of what we do to help you get work. We attract customers, build trust and win their business... business that ultimately falls into the hands of voice over professionals subscribed to Voices.com.
I think you'll agree that tremendous value is offered by Voices.com and that we deliver on our promise; helping companies to find the perfect voice and guaranteeing you opportunities to audition for voice over work.
The most exciting part of all is that by serving you, we help you to do what you do best... breathing life into the written word!
If you've been hoping to see more of a return for your money, here are some ideas that will help you to get more out of your Voices.com membership to realize more of your potential, and hopefully, set the stage for a dramatic turn of events with regard to how you perceive your return on investment using our service:
Have you ever asked anyone at Voices.com to look over your profile or your auditions to see how we might have been able to help you? When asked, we are able to provide assistance and additional guidance if desired. Usually it's a small change or adding more detail to your profile that will make a world of difference.
If you have a question you are welcome to send us an email and get a response within 2 business days.
If you like to do research on your own, there are literally thousands of articles at Voices.com, hundreds of podcasts and answers to the most frequently asked questions in the voice over industry as they pertain to the online voice over marketplace. You have experts at your fingertips... don't miss out!
Here are a number of links that you can explore on your own:
Be sure to stay subscribed to receive tomorrow's article about customer acquisition. I think you'll find it enlightening and of great interest.
How do you define return on investment? Is it all about money or is it about something more?
Looking forward to hearing from you!
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