By Stephanie Ciccarelli
February 10, 2010
Want to see your audition to booking ratio increase?
Voice over professionals applying for work via the voice over marketplace do a lot of unsupervised, self-directed auditioning. In some cases, this independence and liberty may result in some talent auditioning for jobs that they aren't qualified to do, which negatively affects their audition to booking ratio.
In today's VOX Daily, I'm going to give you some tips and insight that will help you to audition yourself more like an agent would... the application of which hopefully translates into more bookings and less auditioning for you!
That's quite the realization, isn't it? You might be thinking, "Stephanie, it's fine and dandy to say that I am my own agent, but what does that really mean?"
Being your own agent means that you bear the responsibility of promoting your own voice and are also selective with regard to the kind of opportunities you submit yourself for. This is especially true when you are using Voices.com.
Among their other responsibilities, agents only submit auditions from talent on their roster who they feel best meet the overall needs of a prospective client.
When an opportunity arises, they refer to their roster of talent, consider their options and then settle on a select person or a select few that they believe stand the best chance of being hired to interpret copy and perform the voice over.
An agent knows that there may very well be other qualified talent being submitted by other agencies. By being selective, they ensure that the talent they submit for a given opportunity are poised to meet all of the needs that particular client has... in other words, they are only sending in auditions that the client may want to hear as it pertains to their project outline and brand.
This is a process of selection, not rejection, and one that you can also apply in a unique way to your own career as a freelance voice over professional.
Do you need to audition for every casting call that comes your way? No, you don't. If you feel that a particular audition, although it technically matches your profile isn't in line with something that you are confident doing, you are at liberty (and encouraged) to pass on it. Use your time wisely and determine whether or not the opportunity will yield some form of value for your business.
In order to think like an agent, you will need to:
1. Be honest with yourself and only apply for work that you can do
2. Read and follow instructions
To reiterate what's already been said above, you really need to see your voice through the eyes of someone who is trying to make money, not necessarily just as an artist. An artist sees things subjectively whereas an agent will, if they want to get the booking, see things objectively through the eyes of their client.
à¹ Are you capable of meeting the client's needs artistically?
à¹ Can you meet their technical needs?
à¹ Will you be able to work within their budget?
à¹ Does your schedule allow for you to complete the project on time?
à¹ As your own agent, would you submit yourself for this job?
If you are, how has that affected your audition to booking ratio? Do you find that you are more selective with the opportunities you submit to?
Looking forward to hearing from you,
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