By David Ciccarelli
March 11, 2010
The mobile space is awash in applications, or "apps," as they are commonly called. On the heels of Apple's success with the App Store, unveiled in July 2008, other device manufacturers and operating system providers, including BlackBerry and the Android platform championed by Google, opened their own virtual storefronts.
As a result, people feel emboldened to do more with their mobile devices. eMarketer, the Internet market research firm, projects that mobile Internet access, through either traditional browsers or installed applications, will see significant gains over the next five years, reaching 134.3 million mobile Internet users in 2013 in the United States.
A Significant Shift
While most of us working in technology companies and digital media are aware of the mobile Internet tsunami, many businesses have yet to embrace the technology by publishing a mobile version of their own website.
Keeping your customers' user experience in mind, I believe we've reached a critical point where businesses must have at least a brochure style mobile site to explain to mobile visitors who you and and how you can serve them.
After two years of accessing Facebook, Twitter and now FourSquare almost exclusively on my iPhone, I realized it was time that our company, Voices.com created a modest mobile website. Here's version one.
Voices.com in The Palm of Your Hand
On the mobile home page, visitors can clearly see that the purpose of the mobile site is to listen to professional voice over talents with a touch of a finger.
Below, visitors can find a complete listing of voice over demos organized by category such as Audiobooks,
Demos On The Go
Within each category, the visitor can scroll through a number of featured voice talent, read about a few keywords that describe their voice type and delivery style, then click on the name to play a sample audio file.
Links to the blogs and podcasts are located at the bottom of each page. Furthermore, we've added a few pages about Voices.com so prospective clients can learn how we can serve them by either helping them find voice over jobs or find voice over talents.
Contacting Voices.com From Your Mobile
Connecting with the people at Voices.com has never been easier. Simply click "
More to Come
Thanks to our amazing beta testers, we've made a lot of progress quickly and have planned out the key features in an update to the mobile site which will include the ability to login, view job postings and even submit auditions from your iPhone, BlackBerry or Google Android phone when you're out of the recording studio.
What Features Would You Like To See?
Leave a comment and let us know how we can improve our mobile website. What's important to you?
Thanks so much!