By Stephanie Ciccarelli
May 17, 2010
How do clients make their decisions when it comes to hiring talent at Voices.com?
What matters to them most?
What can this mean for you?
Find out the answers to these questions and more in today's VOX Daily.
What Are Some Clients Thinking?
The results of this survey are based on 283 responses. Survey invitations were sent monthly to clients who had posted a project through Voices.com. Let's take a look and analyze their responses!
Length of Time as a Member
You likely noticed that a large number of respondents surveyed have been using our service for 3 months or less. Three benefits of receiving responses from newer clients are that they
à¹ Have fresh experiences working with Voices.com
à¹ Bring a new perspective
à¹ Are more willing to provide us with feedback just after their first use
The longer a client has been with us, the less often they provide feedback on their usage. We've learned that this is largely due to the fact that the information they provide hasn't changed drastically since their last submission.
Most Frequent Search Method
In reviewing past surveys, we've found that statistics pertaining to search rarely fluctuate. The majority of clients visit Voices.com to find and hire a voice over professional. For 78% of those surveyed, the easiest and quickest way of accomplishing this task for them was to post their job to receive as many responses as possible.
While most clients prefer to post a job, a large number of respondents are still making use of our search engine features so it is still very important to focus on your profile and demos. Make sure that what a client sees upon finding your profile represents you, your voice and your offerings well.
Are Aware of Built in Escrow Service
As the pie chart indicates, the majority of respondents are aware of our Escrow service, SurePay. Our staff takes the time, via our website and through personal contact, to educate clients on the service. SurePay is highlighted and explained throughout the client experience including at the time of submitting their projects for review and approval.
For those who may be wondering, clients are made aware that the Escrow service fee is built directly into the quotes they see when reviewing responses.
We recommend that when writing your proposals, you indicate the "Client Total" when outlining a price rather than your professional fee to avoid a possible misunderstanding.
If you are quoting $200 for your voice over and the SurePay transaction fee is +10%, the client's total will be presented as $220.
Your fee - $200
SurePay - $20
Client's total - $220
The client, being aware of the fee, expects to only see the $220 and would be confused if you were to say that your fee was $200. That is less than what they expect to pay for the services rendered to them.
The client total covers:
1. Tools to gather responses, evaluate and hire talent
2. A voice artist's fee
3. Guaranteed satisfaction and safe payment
Numbers 1 and 3 are directly related to services provided to the client by Voices.com and are included in the SurePay fee. This is how clients pay us for using our service. By using SurePay, it's also guaranteed that you will be paid and recognized for your success.
Exclusive Use of Voices.com
An overwhelming percentage of respondents indicate that they used Voices.com exclusively to seek out talent for their last project. This tells us that customers trust Voices.com to help them fulfill their needs, presenting them with great variety in conjunction with the added benefits of being able to provide clients with what they are seeking quickly and easily.
Clients using other services at the same time are often seeking something very specific, such as:
à¹ An uncommon language
à¹ Or, they are new to the service
People who are new to the service and are posting for the first time have yet to experience the caliber of responses received at Voices.com from our talent. After they've posted their first job, most of these people are likely to use Voices.com exclusively thereafter for hiring voice talent based upon their experience and results.
How Many Auditions Are You Reviewing?
If you're looking for some interesting facts about auditions, here are a couple that you may find interesting!
à¹ The average public job posting seeking both genders receives between 70 and 120 responses
à¹ The majority of respondents reviewed all of the submissions to their last posting before making a decision and others tend to review the first 50 submissions prior to making a decision
These responses indicate that clients are reviewing a large percentage of submissions and that your auditions are being listened to.
Placement is certainly a factor when submitting auditions and we suggest that if you are unable to cut a custom demo in the time allotted, submit a suitable stock demo to secure your position. Voice talent responses are displayed for the client in the order that they are submitted.
If a standard demo uploaded to your profile page is submitted and you make use of an audition template it only takes 7 seconds to get your audition in.
Do You Consider Generic Demos if Scripts are Provided?
The majority of respondents prefer to receive custom demos if they have provided a script at the time of posting their job. A custom sample helps to make the client's job easier when making a decision.
That being said, a large percentage of respondents will still consider generic demos when they have provided copy. These clients are aware that some talent prefer to provide generic samples of their voice and that they can reach out to you if they want a custom sample via a contact link within your audition response.
Factors That Influenced Decision Making
The answer to this question is often the same, survey to survey. The majority of clients use your demo as their primary decision factor when it comes to hiring. Next, your quote plays an important role but is not the primary factor.
From these results, we also see that a large percentage of clients are reading your proposal, so take some time and care to create your audition templates and be sure to personalize them as much as possible.
Did You Get Too Many Responses?
This is always an interesting question, and more often than not, the results surprise many. Respondents to our survey indicated that they did not receive too many responses and a large percentage indicated that they did not receive enough responses to their last project.
One of the biggest concerns we hear from many voice artists is that they are not being heard or that they feel clients have too many responses to go through. The results specific to this question indicate that clients enjoy receiving many responses to review, and in some instances, they'd like to be receiving more.
Ease of Use
Clients find Voices.com easy to use, understand and appreciate our service in terms of providing them with a place to find, communicate with and hire voice over professionals.
The easier our site is to use, the more jobs will be posted and more talent will be hired.
Last Payment Method
Over half of the respondents to this survey indicated that they paid the last talent hired through the Voices.com SurePay Escrow service. This directly relates to an earlier question of whether clients were aware of the escrow service. Awareness brings use.
Still, a large percentage of the respondents have paid talent directly through the use of PayPal.
We'd like to remind talent that the use of SurePay does not cost you anything and Voices.com absorbs the PayPal fee normally charged to you for transactions. Clients are not asked to pay any hidden fees and can make their deposit using Visa, MasterCard or any method accepted by PayPal.
By receiving payment for work you've done via our Escrow service you will also qualify for Feedback that will be presented in the form of star ratings and text comments on your web page which are also displayed in your audition responses helping you to build more trust and get more work.
We hope that you find these statistics and results useful! Thank you for reading.
Stephanie and Laurynda
Â©iStockphoto.com/Helder AlmeidaRelated Topics: auditions, client experience report, hired, SAG, spring 2010, Voices.com