By Stephanie Ciccarelli
June 22, 2010
Just like you look both ways before you cross the street, you need to ask before you tweet.
Most companies will be open to you publicizing good experiences working with them but it's important to realize that public relations specific to a project, especially one in development, belongs within the realm of the company who is producing the project.
Learn more about how you can ask a company you're working for about sharing your involvement and also how to become part of what they may already be doing in this regard in today's VOX Daily.
Recording voice over can be a thankless job in terms of the recognition you receive for having performed a role in a game, corporate presentation, film or telephone system.
While some talent enjoy the selective fame they experience and prefer to remain behind the scenes, there are ways for the more ambitious of us to seek out publicity and stake a claim on work that has been done to increase your visibility online and engagement within communities in vertical markets.
In the next few paragraphs we'll explore what you can do where non-disclosure agreements are concerned as well as jobs in general.
Should you have signed an NDA (non-disclosure agreement), the best thing you can do is reread your contract and see how you might be able to leverage your role in the production. It doesn't hurt to approach that client and see how flexible they are with clauses that may pertain to your contract with regard to what or how much you are able to divulge.
Casting people and producers don't look too kindly on talent or other creatives who reveal confidential information on social networks such as Twitter, Facebook and so on. For instance, Disney's contract has a clause forbidding confidentiality breaches by way of "interactive media such as Facebook, Twitter, or any other interactive network or personal blog."
Non-Twitter clauses are also used in contracts as both Mike Myers and Cameron Diaz can both attest.
Some companies, and video game developers are famous for this, chronicle their experiences in what are called Dev Journals. Through blog entries, game developers are able to share detailed information about the process they go through when they architect each level of a game, create visuals and design soundscapes.
As mentioned before, your customers (or their end clients) typically rule the roost where public relations and the dissemination of information is concerned and it is prudent to ask them if and how you are able to contribute to the buzz surrounding their efforts.
Here's where things can get interesting and exciting for you!
Ask For Permission
The most basic and straightforward way to seek permission to tweet or write about your experience online is by asking the client. In most cases, the client will be pleased that you want to share and impressed that you thought to ask them for their blessing.
If you get permission to share about your role in their project, you might even want to consider going the whole nine yards and write a press release for distribution!
Add Value via a Contribution
Another way that you can add value to your customers while getting your name out there is to offer to share your experiences working on the project. People love to hear about what goes on behind the scenes and are also fascinated by voice actors.
Everyone Likes a Team Player
By giving the client permission to use what you wrote or recorded as part of your contribution to their overall strategy for promoting their product, you not only provide content for them but also demonstrate that you were happy to be part of their team.
Showing enthusiasm and sincere gratitude is a wonderful way to earn repeat business.
I'd love to hear about how you have been part of your customers' success and gained visibility online for your work.
Looking forward to hearing from you,
Â©iStockphoto.com/Terry MorrisRelated Topics: Cameron Diaz, Disney, how to, marketing, promotion, recognition, social media, Twitter, voice acting
Join us for a free webinar on how localization can help expand the use of all your voice-over work for new markets, new services and reach new heights with your business!
Vox Daily offers a daily dose of voice acting news, articles, tutorials, interviews, intelligent conversation and business ideas for voice talent and voice actors.
Our feed & social options update you with special offers and news as it happens.