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Promoting Yourself: Ask Before You Tweet and Other Encouragements

By Stephanie Ciccarelli

June 22, 2010

Comments (6)

Marketing and strategy street signsJust like you look both ways before you cross the street, you need to ask before you tweet.

Most companies will be open to you publicizing good experiences working with them but it's important to realize that public relations specific to a project, especially one in development, belongs within the realm of the company who is producing the project.

Learn more about how you can ask a company you're working for about sharing your involvement and also how to become part of what they may already be doing in this regard in today's VOX Daily.

Hey, I Worked on That!

Recording voice over can be a thankless job in terms of the recognition you receive for having performed a role in a game, corporate presentation, film or telephone system.

While some talent enjoy the selective fame they experience and prefer to remain behind the scenes, there are ways for the more ambitious of us to seek out publicity and stake a claim on work that has been done to increase your visibility online and engagement within communities in vertical markets.

In the next few paragraphs we'll explore what you can do where non-disclosure agreements are concerned as well as jobs in general.

Be Careful and Mind Your Non-Disclosure Agreements

Should you have signed an NDA (non-disclosure agreement), the best thing you can do is reread your contract and see how you might be able to leverage your role in the production. It doesn't hurt to approach that client and see how flexible they are with clauses that may pertain to your contract with regard to what or how much you are able to divulge.

Casting people and producers don't look too kindly on talent or other creatives who reveal confidential information on social networks such as Twitter, Facebook and so on. For instance, Disney's contract has a clause forbidding confidentiality breaches by way of "interactive media such as Facebook, Twitter, or any other interactive network or personal blog."

Non-Twitter clauses are also used in contracts as both Mike Myers and Cameron Diaz can both attest.

Opportunities to Collaborate

Some companies, and video game developers are famous for this, chronicle their experiences in what are called Dev Journals. Through blog entries, game developers are able to share detailed information about the process they go through when they architect each level of a game, create visuals and design soundscapes.

As mentioned before, your customers (or their end clients) typically rule the roost where public relations and the dissemination of information is concerned and it is prudent to ask them if and how you are able to contribute to the buzz surrounding their efforts.

Here's where things can get interesting and exciting for you!

What Can You Do?

Ask For Permission

The most basic and straightforward way to seek permission to tweet or write about your experience online is by asking the client. In most cases, the client will be pleased that you want to share and impressed that you thought to ask them for their blessing.

If you get permission to share about your role in their project, you might even want to consider going the whole nine yards and write a press release for distribution!

Add Value via a Contribution

Another way that you can add value to your customers while getting your name out there is to offer to share your experiences working on the project. People love to hear about what goes on behind the scenes and are also fascinated by voice actors.

Everyone Likes a Team Player

By giving the client permission to use what you wrote or recorded as part of your contribution to their overall strategy for promoting their product, you not only provide content for them but also demonstrate that you were happy to be part of their team.

Showing enthusiasm and sincere gratitude is a wonderful way to earn repeat business.

Do You Have Any Experiences to Share?

I'd love to hear about how you have been part of your customers' success and gained visibility online for your work.

Looking forward to hearing from you,

Stephanie

©iStockphoto.com/Terry Morris

Related Topics: Cameron Diaz, Disney, how to, marketing, promotion, recognition, social media, Twitter, voice acting


Comments


    What a great article about self promotion. I just recently experienced very good success with being able to promote several projects--simply by asking permission. It doesn't cost anything and sometimes it opens a door to other opportunities...

    Posted by:

      Proper business decorum .... good post !

      Posted by:
      • Zoltan Peter Klinger
      • June 22, 2010 8:19 PM

        Fantastic. Thanks for the great advice.

        Posted by:
        • Rose Lamoureux
        • June 22, 2010 8:20 PM

          Excellent advice.... sometimes it feels hard to ask, but I'm going to contact someone this morning about a project that was just sent to me yesterday.

          Once, I posted a commercial I did on YouTube (is that different, because it's already aired publicly?), without seeking permission, and the ad agency client contacted me to say that some guys in his office saw the spot, thought it was fantastic, and gave him tons of kudos!
          So he contacted me and thanked me for making him a cultural hero!

          Posted by:

            It's true, high profile projects add credibility to one's portfolio. In fact, there's an official dictionary term for it: reflected glory.
            People, companies, product managers and celebrity endorsements thrive on it!

            As you mentioned, it can be frustrating when a NDA prevents us from showing or even mentioning our connection to a project we're proud to be a part of. I've encountered this quite often and have decided to look at it from the client's perspective. They trust us to deliver professional voice over and have confidence that we will stand by them before, during and after their product goes to market.

            We may not experience reflected glory on each and every job but we will gain experience, receive compensation and strengthen the cord of trust for possible future work.

            Posted by:

              Great article Stephanie! I'd like to hear more thoughts on Debbie's comment... to post a spot on YouTube that has already aired w/o seeking permission? I've almost done this, but held back. Seems like it would be ok if the spot has aired publicly.

              I've also found that asking permission can put the kabosh on any form of promoting your work . I voiced an internal video for one of the world's largest privately held companies, then asked permission to use a short, generic portion of it in a demo. They said only if it doesn't include the company name (which was peppered throughout the script), and then went a step further to request that I not even mention their name when listing previous clients. Apparently they're very sensitive about the use of their name. Bummer that I couldn't promote the work. But I'm also glad I didn't offend the client.

              Posted by:

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