By Stephanie Ciccarelli
July 12, 2010
The market opportunities for voice over have expanded since the launch of destinations such as Apple's iTunes App Store.
With more work out there than you can shake a stick at, voice over narration and character voiceover work for mobile applications is an exciting avenue to pursue as a voice actor.
Hear about some of the work being done for the iPhone, iPad, iPod Touch and more in today's VOX Daily.
Earlier this year, Voices.com CEO David Ciccarelli published a report on the industry that focused on mobile technologies and how voice over is booming in markets such as audiobooks, gaming and podcasting.
While many apps are designed to be cross-platform applications, this article will be looking specifically at mobile apps for Apple products.
To give you an idea of the categories apps are divided into, here's a list straight from the iTunes App Store:
à¹ Health and Fitness
à¹ Social Networks
There are many opportunities online now for authors of short stories, mainly children's literature, to bring those stories to life in a slide show like presentation complete with narration. I've found a number of services this year and want to introduce you to a couple of them.
StoryBoy Kids' Books are a great way to entertain and educate kids anytime and anywhere. It is your portal to a world of interactive animated e-books made especially for kids between 1-7 years old. StoryBoy is created by parents who understand the importance of having educational, fun and safe content for children.
3 StoryBoy apps I'm familiar with include:
à¹ A Day in Paris with Cassie
à¹ A Day in New York City with Noah
à¹ Kid's First Bible
iStoryTime brings the joy of a children's book to the convenience of your iPhone, iPodÂ® touch, or iPad. Our books are illustrated and narrated, so your child can enjoy them even when you're busy. Best of all, the app is drop-dead simple to use because it's actually designed for a 2-year old.
Karen Commins wrote in to tell me about iStorytime, relaying "I was delighted to voice 3 children's stories using both an adult and a child voice for iStorytime. The stories are beautifully illustrated, work on both iPhone and iPad, and can be viewed with or without narration, giving the child more control. I would love to do more of this kind of work! Each story is sold as a separate app in the iTunes store."
Sometimes I hear about projects in great detail from publishers who write to us with their success stories. This is one such tale of how "The Icicle Story" came to fruition as a narrated app for the iPhone, iPad and iPod Touch. This app is brought to you by author Michael Anthony Stiber and his company Crystal Lantern, LLC.
Michael Stiber shared his story with our team about how he found and hired Sonny Warner to narrate "The Icicle Story" via Voices.com. To learn more about his experience, you can read Michael's story on our Buzz blog.
There's all kinds of storytelling opportunities out there. Voice talent Alex Rain wrote to me about a gig he booked at Voices.com called the ICD10 Helper that helps medical professionals and "pro patients" to:
à¹ Convert between ICD-9 and ICD-10 code systems
à¹ Lookup and see details of ICD-9 and ICD-10 codes
à¹ Help reducing the ICD-10 transition costs!
Even if this sounds like Greek to you, it's still voice over work that is helping people who need it to get the job done! Check out the video below "ICD-10 Helper by Ringful Health" to learn more about what the app does.
As you might have guessed, there are not only business related and educational apps but there are also apps that are geared toward humor, entertainment and general silliness. This is a great opportunity for your character voices to come out and play. From a therapist in your pocket (thanks Lee Gordon for the heads up on this one) to celebrity impressions, this work can be plentiful and diverse.
There are so many wonderful opportunities for voice over talent in the mobile space and I hope what was shared with you today has provided some inspiration and options to consider.
Have you recorded VO for apps sold in the Apple iTunes Store? I'd love to hear from you! Comment to join the conversation.
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