By Stephanie Ciccarelli
July 16, 2010
What happens when you don't complete your profile at Voices.com?
Silence... you may end up hearing nothing but silence!
Discover more about how you can ensure that your profile is the absolute best that it can be from someone who has learned the hard way.
I received an email from someone who is frustrated, specifically with the lack of attention their profile has received at Voices.com. Through this email I was given an opportunity to look a little deeper into how they were using the site to promote their talent, or more accurately, how the individual was not using the site effectively.
Here is what I sent in response.
If you feel that some of this may apply to you, there is no need to comment, just put the suggestions into practice!
Thank you for writing to me and I hope all is well with you. I can understand your frustration and can also share why you have heard nothing but silence from clients seeking voice over services at Voices.com.
When I looked at your profile, one critical component was missing... your demo.
Only voice over talent who have uploaded audio to their profiles at Voices.com can be found in the search engine or featured in the directory. If you don't have a demo, you will not be found and consequently, not hired at Voices.com.
Once you have a demo uploaded to your profile, you will be found in our search engine.
Something else I noticed is that your profile is currently being used as a vehicle to redirect people to a different website, (talent'sownwebsite.com which was included multiple times in lieu of adding relevant information to these fields).
This way of promoting yourself runs contrary to what a client expects at Voices.com when they visit your profile. They arrive with the expectation that all of the information they are looking for, in addition to a voice sample, be available on your Voices.com profile. People who visit our site seeking talent are here to post a job or ask for a quote directly from your profile and complete their projects online at Voices.com.
I recommend that you make a few subtle changes to your profile and upload a voice over demo so that clients can find you at Voices.com.
There are numerous fields that are not completed and once they are filled in, you'll stand more of a chance of being found and hired.
This is your profile at present (I linked to their profile).
If you take a look, you'll notice areas where a description of your voice is lacking in addition to descriptions of your experience, education, special skills and also information about your home recording studio.
A Voices.com profile comprises of 4 sections. 3 sections of your profile are entirely empty. This does not help matters when promoting your voice.
The 4 Areas of Your Profile Are:
(Click any of the links above to log into your profile and update info / demos / products)
While I hope you succeed, I realize that much of this effort rests entirely in your hands. We are here to help you in any way we can but there is some work to do before you'll see any progress or change in your experience at Voices.com.
Some of you may be shocked to have read the letter above, wondering how a voice talent could expect anything other than silence and a lack of success using the site given their profile completeness and understanding of how the site works.
This individual has a basic membership (Guest) and had only logged in once. That gives you more context for why their profile was so incomplete and also an appreciation for the amount of effort that was put forth before judgment calls were made on how the service didn't do anything for them.
Imagine what could happen if they were to implement even two or three of the recommendations above! This could be HUGE!
There are people out there, perhaps not as extreme as the example above, who are experiencing similar feelings about how Voices.com is performing for them. Sometimes the change is as simple as checking a box, selecting a preference or even copying and pasting marketing collateral or your biography into your profile. If you have a website outside of Voices.com, you more than likely have copy on your website that you could use on your profile. It doesn't get much easier than that!
For others, it might be a change of heart or a new perspective.
Some people come to us and expect that because they have been in the business for so many years, have an amazing studio, have agency representation or otherwise that they are entitled to use our tools to get work without committing to subscribing to Voices.com in order to promote themselves as their own agent to the best of their ability via our service.
These talent often see us as an agency when we are in fact a marketplace.
When you are working with a marketplace and hoping to see positive results, it must be clearly understood that the more you put into the promotion of your talent, whether it be through creating an awesome profile or subscribing to a paid membership level, the better your results will be.
This is marketing, self-promotion, getting your name and voice out there... you get the picture.
Similarly, if you don't have audio on your Voices.com website but do have a demo on your computer, upload it! Just make sure it is an MP3 file. For best results, the file should be 128 kbps at 44.1 kHz.
There are volumes of FAQs, articles, podcasts, videos, interactive teleseminars and more available to help if only those in need of resources would seek them out. This doesn't even include support from our team which is available via telephone, email, web and Live Chat.
If you're reading this article, I'm most likely preaching to the choir. Readers of VOX Daily are some of the most committed and inspiring voice over pros in the world and for that I thank you :)
Our team loves building voice talent up and helping them to succeed at Voices.com. We equally enjoy equipping producers with a powerful means to achieve their goals. Thank you for opportunities to be of service to you!
If you have any tips that you'd like to share that might help someone to promote their unique vocal gifts via the voice over marketplace, I'd love to hear them!
Looking forward to hearing from you,
Â©iStockphoto.com/M. Eric Honeycutt
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