By Stephanie Ciccarelli
August 11, 2010
Wish you could be getting more business online?
In less than the time it takes for a pizza to be delivered to your house, your experience at Voices.com could begin to change drastically for the better!
How can this be? What do you need to do?
Read this article about a recent profile review I conducted and see if any of these tips could turn your Voices.com experience a full 360 degrees in the direction of success.
Yes, an empty profile or website doesn't do much for anybody, least of all the people who could be learning about you and how you could meet their needs!
An astounding number of voice over professionals using online marketplaces have fallen into a common trap, that is to say that they believe work should just come to them and that minimal effort aside from auditioning needs to take place on their part.
Here's a bit of a news flash: You need to market yourself!
Many voice over pros are talkers not writers, however writing is one of the most effective ways to get your message across on the Internet and attract prospective customers. Since the Internet is a predominantly visual medium, it rewards people and places for their relevance and authority based upon content... shaped by the written word.
What is your web presence doing for you?
In today's VOX Daily I am going to share some ideas that will change your experience for the better at Voices.com given some changes are made to your profile.
Whenever a profile review is done at Voices.com, it takes about a half hour or so just to look over all areas of a profile and make relevant, personal recommendations as to how one might add to or improve upon their web presence.
An incomplete profile contributes greatly to a lack of response from clients using the site. From my research, less than 30 minutes of your time updating your profile could make an enormous difference for the better.
Profile completeness is very important. You might recall an article from a little while ago on this topic where I explored a number of areas of the utmost importance when presenting yourself online via Voices.com.
Here's a link to that article: Adventures in Profile Reviews
What about your profile specifically? I strongly recommend that you double check these 10 areas specifically and see if the recommendations outlined below apply to you:
Are all of the languages and dialects you speak represented? Some people neglect to add dialects and simply select English or Spanish. While that tells us something, it doesn't say much about which dialects you speak. Are you a North American English speaker? Do you speak Castilian or Latin American Spanish? Big difference, I think you'll agree. Once you have selected languages or dialects that you can perform but aren't necessarily reflected in your profile at present, you should be seeing more jobs flow to your email. I expect this will make a humongous difference!
Don't leave this field empty as it's a great place to list what accents you can perform. If you have any accents that you can do or specialize in (this could also include character archetypes like the surfer dude, soccer mom, eccentric professor etc.), this is where they should be documented.
If you have done any studying with coaches, have graduated from a degree program or have trained in a specific area, you need to fill this out to give people more of an idea of your background. Listing who you've studied with can also build confidence in you as a talent and working professional. Remember, you never know who might be visiting your page. What if an agent is scouting for new talent and sees that you've studied with a friend of theirs or someone they respect? What you've shared could be an 'in' with that person.
What we're really looking for is what you've done in the course of your career. This is an opportunity to list prominent jobs you have completed, the kinds of voice over you specialize in and so forth. Again, you never know who could be surveying your profile or who might find you because you were the voice of a campaign they loved but didn't know the name of the voice over artist.
Demos need to be tagged and described. Did you know that each of your demos has its own page on our site dedicated it? There are lots of opportunities for clients to find specific demos not only via our search engine but via Google, Yahoo! and other engines. Something else to note is that a "Voice Age" need to be associated with demos in order to be found for voice age related searches. This is also more information for someone to see upfront before listening to your demo. Since audio is not something you can technically "preview" before listening, descriptions and keywords are very important to attract prospective customers, build trust and identify what it is that the listener will hear before they choose to click play. If you've taken the steps to upload a demo, you're already moving in the right direction, however, you may find that there is still some room for additional detail and information to attract visitors to your page.
How do you want clients to pay you? There is a field dedicated to this very subject that is currently empty on your profile. Some talent say that they accept check, PayPal and SurePay as their top 3 payment methods. Just to let you know, Voices.com pays you on behalf of your clients and you can choose whether you prefer to be paid by check or PayPal. Payments are issued on the 1st and 15th of each month save for when those dates fall on a national or statutory holiday in Canada in which case they are issued the next business day.
What can you do for the client that makes your service offering unique? This field is empty at present and needs to be filled in to achieve profile completeness.
This section is reserved for adding references from people who have worked with you before as well as a partial client list. If you get hired at Voices.com, this is also where the feedback will appear from clients who complete the project via Voices.com.
Lastly, you have an opportunity to create products for sale that can be featured and listed in the Voices.com Store. Even if you don't have any products featured, it only takes a few minutes to create one... and once you have created a product, your listing will be featured here:
Some common reasons why people are not receiving responses or getting hired by clients at Voices.com are described here in this article at VOX Daily:
à¹ Age Ranges (voice ages)
If voice talent fully apply themselves in all areas of opportunity provided to them via the core service, I believe that their investments in Voices.com will generate more than they ever expected.
There's more to a profile than just the points outlined above, for instance an image, description of your voice and affiliations to name a few. Those 10 points feature some of the most commonly incomplete areas that also happen to determine how you receive job invitations, how clients find your profile, and ultimately, how they perceive it.
It may go without saying but these kinds of articles are posted to help! Should you be interested, we are offering a Power Profiles teleseminar soon to all annually subscribing members of Voices.com. Watch your emails for an invitation closer to the date!
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