By David Ciccarelli
August 25, 2010
Have you ever searched for your name in Google or any other search engine?
How about your Voices.com profile?
Recently I answered a question about why someone was showing up in Google, but they couldn't yet find their profile in Microsoft's Bing or Yahoo! Search.
Here are some suggestions that I think would benefit all members of Voices.com. Find out more in today's VOX Daily.
Your Voices.com profile is your online storefront and a gateway for clients to do business with you. In this article I'll be referring to your URL which means the web address for your Voices.com profile (ex. http://www.voices.com/people/bobsouer).
While we do our best to get your name and Voices.com profile ranking as high as possible in search engines on the web, there are 3 action items that you can do that would help out immediately, including:
1. Add your URL (http://www.voices.com/people/yourusername) as your website on your Facebook, Twitter and LinkedIn accounts. If you don't have those yet, be sure to set them up now as they are great promotional tools.
2. Submit your URL to directories. Here is a list of directories for you to work from:
3. Leave comments on blogs and add your URL in the website field, along with your name.
Now that you have a few ideas on what you can do, let's talk about search engine optimization and look at what it is, how it works, what matters and also what determines your rankings.
What is search engine optimization?
à¹ Process of strategic analysis, placement and enhancement of keywords and text on a website to enable optimum search engine rankings.
à¹ Key to any successful Internet Marketing Strategy.
à¹ It's easier than it sounds.
On Page Optimization consists of items you control. When you complete your profile, we can get the keywords in the right places for you. Completing your profile ensures that there is more content to work with and to be found in search engines, including our own at Voices.com. Search engines love content, particularly fresh content so update your profile often.
Off Page Optimization contains all the elements and factors in a good search engine ranking which you don't directly control, however you can influence others to help you.
Link Popularity: How many links point to your website?
Link Relevancy: Are the links from websites in the same industry or from authority websites?
Anchor Text: The active text used to enable the link to your website. Does is say your business name or keyword?
Search Engine Saturation: How many pages have you built? Websites with more page are perceived to be more authoritative.
The more links you have pointing to you from authoritative or like websites, the higher you'll rank. The more you optimize your site and the deeper your site, the greater your perceived authority in the search engines.
Comment if you have any tips or successes to share.
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