Vox Daily The Official Voices.com Blog

Marketing Your Voice Through Local Networking

By Stephanie Ciccarelli

October 21, 2010

Comments (6)

Three people sitting on a couch with laptopsIn which ways are you marketing your voice locally? Are you part of an ad club or chamber of commerce?

Promoting your voice should be a multi-pronged strategy that involves more than just social networking online... in other words, don't get stuck sitting on the couch when you could be among the people!

Learn more about how you can get the word out to those who may hire you in town in today's VOX Daily.

Hi, My Name Is...

When is the last time you introduced yourself to someone (in person) and told them about your profession?

There are many opportunities for networking and becoming known locally, especially if you seek out membership in an advertising club, a chamber of commerce or any other organization of businesspeople looking to connect on a regular basis to socialize and exchange cards.

In addition to your business cards, you might want to have a number of CD copies of your demo on hand should someone request one. Receiving a demo could be considered a novelty for someone outside of the business and it doesn't hurt to bring some just in case.

Why Might This Be Good For You?

One reason why you might want to connect with people locally is that many individuals do not yet have relationships established with a voice over professional. After having met you and discovered how you can serve them, and vice versa, a connection is made that may go beyond that initial meeting and could serve you well through referrals.

Sometimes these opportunities for networking in person are promoted online via an organization's website. Whenever you can, make sure that an effort is made to do some face-to-face networking and make some real, in person contacts.

Remember, if you're working for yourself and sell your voice over services, you are in business for yourself and are an entrepreneur. You have every right to be involved in the corporate fabric of your city or town... don't be afraid to show up! Voice talent often forget that they are running a business. You're bringing the brand and have so much to offer other people and businesses near you, if only they knew.

Do You Network Locally?

I'd love to learn more about what you are doing to get involved in your local business social scene. How do you network and what do you perceive to be the benefits of getting to know local businesspeople in your community?

Best wishes,

Stephanie

©iStockphoto.com/Drew Hadley

Related Topics: acting, local, marketing, meetings, networking, promotion, social networking, voiceovers


Comments


    Stephanie,

    I live in a suburb of Kansas City with a population of 12,500. It makes it easy to network locally because I know virtually everyone in the Chamber of Commerce and the local organizations. I recently spoke at a Rotary luncheon about voiceover and my business. There are MANY opportunities out there to find work right on your own back yard, literally, but you have to look and you have to be willing to get out there and 'press the flesh' instead of sit in front of your computer and just press 'send'.

    Derek

    Posted by:

      Just today, I was in Kitchener/Waterloo visiting the new Communitech Hub where some of Canada's leading digital media companies have offices. There was definitely a lot of networking going on. In fact, I brought 20 business cards and ran out by the end of the day.

      I think it's important to not only network within your local community, but also your region.

      Posted by:

        Thanks for the inspiration Stephanie. I've recently been thinking about how I need to get out there and mix with the community. It is so much more effective than cold calling and more fun. Maybe I will write about my experience for you!

        Posted by:
        • Jill Tarnoff
        • October 22, 2010 8:59 AM

          I'm so glad you brought up this topic! When I was first getting started, looking for any/all good advice, I remember Susan Berkley's question "Have you really explored all of the possibilities in your own back yard?" and it's still some of the best advice I've ever come across. I live in a relatively small town in the Shenandoah Valley of Virginia and we have an amazing and very tight creative community here. I've found my way into a super-supportive group of advertising/marketing/creative services professionals who also dabble in documentary film/tv projects. We all genuinely like and respect each others' work and refer one another to new clients all the time. And small town doesn't mean small-time, either. We may bump into each other at the farmer's market in the morning, then go to work and serve Fortune 500 clients (Boeing and AT&T just to name two). I truly value the person-to-person contact I get with my local colleagues (feels weird to call them clients) and I would encourage VO people at any stage of their careers to ask themselves Susan Berkley's question on an annual basis!

          Posted by:

            Hi Stephanie, I enjoyed this issue of Vox Daily (I enjoy ALL of them). I am a participating member of my local Chamber of Commerce and in fact I am on committees there as well as just being a member. I also participate in other large networking groups, telling people about what I do, then conveying my interest in their business and how I can help them solve problems. It is this TWO-way exchange that goes a long way to developing lasting, meaningful and rememberable business relationships. I not only talk about my business as a voice actor and copywriter, but also I am careful to spend the majority of the interaction LISTENING to them, their wants, direction, problems and vision. Thanks Stephanie.

            - Daniel Goldman -

            Posted by:

              Hi Stephanie et al,

              Thanks for VD re: local networking. Moving to Eugene,Or, a few months ago I immediately located a professional studio for voice patch and ISDN and have been paid for half a dozen Politicals, plus new friends. Immediately joined the "Mid-Oregon Production Arts Network" for listing in their Directory plus exchanging cards and notes,phone calls and emails with other creative pros.

              Viva! Wise advice and Voices.com.

              Del Roy

              Posted by:

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