By Stephanie Ciccarelli
October 29, 2010
What does it take to make a profile picture stand out?
Usually voice over talent veer toward images and headshots that show them in studio at the microphone but every once in a while, you come across something really unique.
Earlier today I was glancing at the Recently Hired list at Voices.com and was struck by one of the most interesting and original profile images I have ever seen.
Hear Alison Matthews' story, pictured at right, and learn more about why she chose to show her face after years of voicing behind the mic in today's VOX Daily.
A Picture is Worth 1000 Words
Alison Matthews has a great promotional picture for her business, however, it wasn't always her preference to show her face to the world as a professional voice over artist.
Deciding to give it a go, Alison worked with a great photographer and one of his colleagues who had a good eye for branding and creativity. When trying to determine what the concept for the photo was going to be, she noticed a picture of Jerry Seinfeld from his movie "Comedian," up on the office wall. In the photo, Seinfeld was shown walking across the street while holding a microphone. This kind of imagery appealed to Alison because she wanted to convey a similar sense of mobility; that you're going somewhere and not inside a studio.
When they left the office, the three of them went outside to scout for cool and interesting places, settling on an industrial train track within steps of their location in North Vancouver.
They set up the shot on the train tracks. As you can see, they were able to capture a curve in the track, creating a beautiful shape. Alison observed that the train track provided a neat visual that had an urban yet neutral feel. From what I understand, those tracks are not used all that often (if at all) and the trio was attentive to potential danger. Erring on the side of caution is advised if you choose to do a shoot outdoors or in other environments that may present challenges or a threat to your safety.
The Decision To Show Her Face
For years, Alison wrestled with whether or not to show her face. The usual concerns came to mind such as "Would my picture limit me?" and "Would the client decide what I sound like based upon how I appear and not based upon my demo?"
Part of the strategy in the photo was to only show her profile and not her entire face. Upon first glance, I had no idea that this her objective but it was an excellent creative choice. According to Alison, her profile doesn't tell the entire story and provides an opportunity for a client to seek it out, leaving enough of an open door to invest whatever sound they want into what they see.
Do You Have a Unique Promotional Image for Your Business?
If you do, I'd love to see it! Leave a link to your Voices.com profile in your comment so that we can check it out.
Image via Alison Matthews' Voices.com profileRelated Topics: Alison Matthews, Amazon, headshots, hired, Photos, voice of Telus Communications, voiceovers