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Building Relationships and Ongoing Business Through Revisions

By Stephanie Ciccarelli

November 12, 2010

Comments (3)

Woman painting the trim on a windowsillWhat's a revision?

Why are they relevant and how do they contribute to long-term business relationships and corporate branding?

Learn more about voice-over revisions and how they factor in via today's VOX Daily.

What's A Revision?

A revision, as it pertains to voice-overs, is an alteration made to an existing recording, whether slight or significant.

Alterations may include the pronunciation of specific words, the interpretation of a script, or changes made to update the script over time.

Generally, revisions are made to recordings projected to be used for long periods of time. Such revisions and can also be regarded as ongoing updates to the original script.

Most revisions are needed because something changes within a company and the company needs to inform others of said changes. Additionally, the changes could be related to branding.

When Might a Revision Be Required?

๏ When new staff members are hired
๏ When a new product or service is added
๏ When a company moves
๏ When someone's title changes
๏ When re-branding

Most Popular Revision Gig?

The most common application of voice over that requires ongoing revisions is telephony. Generally, these revisions are needed immediately and may prove consistent in terms of income derived from ongoing clients.

This may include the auto attendant, Interactive Voice Response (IVR), messaging on-hold (MOH) and voice mail. Complicated phone trees such as ones used in large corporations and publicly traded companies are likely to be updated with more frequency than say a basic phone system recording for a small business.

When a team grows, new extensions are added and additional voice mail boxes need to be recorded. In these situations, it is customary to return to the same voice actor who recorded the phone system and hire them to record "revisions" to the script.

For some tips on telephone systems, scripting and choosing the right voice for the job, listen to these podcasts:

Telephone System Tips for the Small Business, Part I
Telephone System Tips for the Small Business, Part II

Maintaining Relationships

The necessity of revisions is just one reason why it is important to maintain good business relationships. Some voice actors even have special discounted revision prices for their clients.

It's definitely something to consider when selecting a talent to record. Knowing this ahead of time and making arrangements for future revisions could save a great deal of money in the long-term and will get the relationship off to a great start.

Any Thoughts?

What kind of work do you do that requires revisions? Are discounts for revisions provided to loyal clients who continue to work with you?

Looking forward to your answers!

Best wishes,

Stephanie

©iStockphoto.com/Brad Killer

Related Topics: hired, MOH, relationship building, Revisions, SAG, telephony, voiceovers, voices.com


Comments


    I love checking out your site. I have been acting for a while, but voice-overs is something that I have never really learned much about. Thanks for this summary on revisions.

    Posted by:
    • Eric L
    • November 12, 2010 5:32 PM

      Hi Stephanie,
      Thanks for the great update. Although telephony and MOH may seem unglamorous by some standards, being trusted with a company's "audible image" ranks high with me!

      Posted by:

        Many of my MOH/IVR jobs have expanded to much larger and more dynamic voice over projects involving PSAs, Sales Videos, E-Learning, and even Documentaries. With some of my clients, it has also lead to being their corporate international voice over.

        MOH/IVR Telephony voice over jobs are rewarding, especially when you work with the business with the mentality of being a Communications Solutions Provider, instead of a Voice Over for Hire.

        One tip: for all of my long term/ telephony or internet-only jobs I do, I will use one of my dynamic microphones with a neodymium magnet in them (more sensitive than old dynamics). These mics sound closer to each other no matter what the recording acoustics are and sound better than Large Diaphragm Condensers when downconverting to lower bit rates. So you get consistent results for long term projects with many revisions. Another tip for low-res or telephony jobs is to EQ out everything below 100Hz and above 10kHz. The end result will sound much better.

        Posted by:

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