By Stephanie Ciccarelli
November 12, 2010
What's a revision?
Why are they relevant and how do they contribute to long-term business relationships and corporate branding?
Learn more about voice-over revisions and how they factor in via today's VOX Daily.
A revision, as it pertains to voice-overs, is an alteration made to an existing recording, whether slight or significant.
Alterations may include the pronunciation of specific words, the interpretation of a script, or changes made to update the script over time.
Generally, revisions are made to recordings projected to be used for long periods of time. Such revisions and can also be regarded as ongoing updates to the original script.
Most revisions are needed because something changes within a company and the company needs to inform others of said changes. Additionally, the changes could be related to branding.
à¹ When new staff members are hired
à¹ When a new product or service is added
à¹ When a company moves
à¹ When someone's title changes
à¹ When re-branding
The most common application of voice over that requires ongoing revisions is telephony. Generally, these revisions are needed immediately and may prove consistent in terms of income derived from ongoing clients.
This may include the auto attendant, Interactive Voice Response (IVR), messaging on-hold (MOH) and voice mail. Complicated phone trees such as ones used in large corporations and publicly traded companies are likely to be updated with more frequency than say a basic phone system recording for a small business.
When a team grows, new extensions are added and additional voice mail boxes need to be recorded. In these situations, it is customary to return to the same voice actor who recorded the phone system and hire them to record "revisions" to the script.
For some tips on telephone systems, scripting and choosing the right voice for the job, listen to these podcasts:
The necessity of revisions is just one reason why it is important to maintain good business relationships. Some voice actors even have special discounted revision prices for their clients.
It's definitely something to consider when selecting a talent to record. Knowing this ahead of time and making arrangements for future revisions could save a great deal of money in the long-term and will get the relationship off to a great start.
What kind of work do you do that requires revisions? Are discounts for revisions provided to loyal clients who continue to work with you?
Looking forward to your answers!
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