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How Voice Overs Are Used In Digital Media

By Lin Parkin

November 30, 2010

Comments (5)

Woman extending her arm to touch a display screen with digital imagesHave you ever considered the vast amount of voice over work that has been created because of advances in technology and the embracing of digital media?

From Internet to mobile devices, there's an abundance of work for everyone in this new space.

Join us in today's VOX Daily article where we'll explore the many different ways that voice can be used in digital media and supporting devices.

A New Way of Doing Things

Profound changes in the way that people and businesses broadcast their messages to each other have emerged with digital media technologies. Much of the data exchanged in the digital media world is user to user generated or information to user generated.

Digital media companies are becoming more aware of the advantages that a voice over can contribute to their product or service.

Why Use Voice Over in Digital Products or Services?

A voice over provides the user with a more personalized experience, helping them relate to the product or brand on a deeper level. This can be a serious advantage over the competition making your brand more memorable.

Using audio to instruct a consumer on how to take advantage of the service accompanied by a video slide show is a popular way in which many digital media technologies use voice overs. This will also help the company brand itself with a personality which is important when the customer is not met face-to-face with the service provider. An interesting and charismatic voice over will help the company project a lasting image in the minds of the users who are therefore more likely to return.

That's a great selling point when promoting your services to companies who may need your voice!

What Technologies are Considered to be 'Digital Media'?

Many of the digital products that we utilize today have some form of voice over associated with it from e-books to video games and Internet audio to phone trees. Digital media is used to educate, inform, organize, expand and share cultural activities with others all over the world. What better way is there to complement this sharing than the human voice?

Some Forms of Digital Media Include:

๏ Cellular phones
๏ Compact discs
๏ Digital video
๏ Televisions
๏ e-books
๏ Internet
๏ Video games
๏ e-Commerce
๏ Game consoles
๏ Computers
๏ Interactive media

How About You?

What kind of work digital media voice over work have you done?

I'm looking forward to hearing all about it!

All the best,

Lin

©iStockphoto.com/Patryk Kosmider

Related Topics: audio, digital media, how to, jobs, SAG, technology, video, videogames, voice overs, work


Comments


    I did a read recently that talked you through tying a tie. The idea being that you can start the iPhone App and follow through the process without needing to operate buttons as you use voice commands to move from step to step. Quite an interesting one I thought!

    Posted by:

      A very timely article--I've just completed an iPhone app project with over 200 individual files in addition to the video game characters that I voice. The new digital media formats have made us all truly global in that opportunity abounds in many more areas--geographically and professionally.

      Posted by:

        Voicing an internet video ad for Zagg was my initiation into digital media. The brief was to instill the character of Inadequate Ingrid (I am a baritone male!) into an inanimate iPad accessory. I might have fled, but the witty script made it fun to do. Actually, thanks for your topic because it activates creative thinking along the lines of "I am a tree", which no doubt helps to build capacity for Character work.

        Posted by:
        • Howard Ellison
        • December 1, 2010 12:19 PM

          Yes, voice overs are a vital part of the brand experience.

          BMW for example wanted to do some commercials in the UK. Through testing they realized that their original voice over personality was part of the BMW brand.

          I think all of the touch points that you mentioned Lin are great starting points. For companies wanting to develop their brand in terms of how they sound creating a consistent voice within all of its customer facing touch points is a great start.

          Posted by:

            That Zagg 'Ingrid' video got an Addy Gold, I learned this year. Couldn't wish for a better initiation, particularly since the producer took the trouble to personally acknowledge the contribution of voice. Maybe we could build a VO branding campaign: "A word is worth a thousand pictures..."

            Posted by:

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