By Stephanie Ciccarelli
January 6, 2011
Just how important is it that you can replicate everything on your demo?
Whether it's production, vocal artistry or interpretation, people get the distinct impression that what they hear is what they'll get.
How's your demo representing your abilities? Explore this topic with me now in today's VOX Daily.
You may have heard it said before but your voice over demo is truly your calling card. The demo, while not necessarily representative of work you have actually done, is representative of what you are capable of doing.
An important distinction to make is that while many voice talent have professionally produced demos, not nearly as many are able to replicate every subtlety or element on their sample when called upon at their home recording studio.
What happens when the voice over demo promises more than what a talent can actually do on their own unassisted by producers, directors or coaches?
Being able to edit and mix well aren't the only skills that can be falsely advertised in a voice over demo.
What about the ability to self-direct? Self-direction is now standard and all talent who work from their own home recording studios must be able to do this to a degree.
One other thing to be aware of is how production elements can mask vocal vulnerabilities in terms of diction, clarity and audio quality.
Recently, I had the opportunity to hear a "before" and "after" scenario where the talent did not live up to their demo.
In the work sample I heard, the voice artist's performance exhibited noticeable sibilance. This was also present in their demo, however, the demo was so tightly produced that it wouldn't have been obvious to an inexperienced director unless they were looking for it. Production elements can hide many issues including mouth noises, a poorly laid out studio environment and undesirable audio artifacts.
The last thing you want to do is give a prospective customer a false impression of what you can do for them. While it can be wonderful to be hired off your demo, to fully deliver the goods you need to be able to perform and deliver on par with what your polished audio sample promised.
When it comes time to recording a voice over demo with a coach or studio, you might want to keep the production elements minimal, especially if you are not particularly skilled in this area. Dry voice samples (no production elements, only the voice) is a safe way to present your abilities. Dry voice is typical of narration and audiobook demos as well as GPS, telephone and other types of voice over work. Another benefit of dry voice is that people can immediately hear the quality of the recording and also focus on your voice as the sole instrument in the mix.
Something else to consider is investing some time in the art of direction. Study, watch others and make choices, not guesses!
Finally, be consistent with your vocal regime. This includes warming up, maintaining dental hygiene, being well hydrated and allowing your voice to act as a vehicle for the written word.
Have you had to pick up some skills along the way to ensure that you could deliver on your studio produced demo?
I'd love to hear about any challenges you encountered as well as tips you might share on this topic.
Â©iStockphoto.com/Catherine LaneRelated Topics: abilities, advertising, audio, demos, GPS, hired, production, recording studios, voice talent
Whether you’re recording a TV commercial or shooting a corporate video, it isn’t enough to simply pick a song, drop it in and call it a day. Musical choices must reflect your brand, move the given project forward and closely align with your voice-over needs. Learn more.
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