By Stephanie Ciccarelli
February 4, 2011
When it comes to your business, are you a farmer or a hunter?
There are benefits to both, however, you're going to want to evaluate each before making your choice.
Guest blogger Tim Lundeen shares his perspective in a unique article about the differences in today's VOX Daily.
By Tim Lundeen
This has probably been spelled out in any number of books. But it came to mind, and decided to make a few notes for myself, as a reminder in case I forget. ("I wrote them in my diary so I wouldn't have to remember." - Dr. Henry Jones, Sr.)
In my business, I have two prominent philosophies to choose from: I can either be a farmer or a hunter. Both activities (as a profession or hobby) are legitimate, worthwhile and beneficial. But as a business Philosophy, I must choose one or the other.
A farmer sows seed, with the natural expectation of reaping a harvest; and cultivates seed and soil for an enhanced harvest. A farmer's point-of-view is a broad spectrum, thinking in terms of acres or hectares, and in bushels or bundles. Farming requires input from others, and eyes set on the horizon. A farmer thinks long-term, and is for the most part a Producer. Even while personally enjoying a harvest, the ultimate result impacts and benefits others; from the marketplace to the neighbor next door.
A hunter maintains specific tools, with the natural expectation of hunting down a specific prey; and cultivates knowledge and skills for tracking and eliminating an intended target. A hunter has a sniper's focus, thinking in terms of distance and timing, cross-hairs and calibration. Hunting demands minimum distraction, one eye closed and the other squinting down the barrel. A hunter thinks short-term, and is for the most part a Consumer. Even if hunting season were year-round, only so much prey can be respectfully hunted, carried, butchered and blessed at a single family table.
So these are my choices. Am I cultivating my skills, and researching what good soil is worth sowing those skills into? Or am I squinting breathlessly down the sights at "that One client" that I desperately need? Do I understand that the relationships I'm forming among colleagues and clients are long-term and require time and patience? Or do I only invest enough thought and effort to keep on a trail until the target has been identified, isolated or eliminated?
And what will the on-going success of my philosophy look like? Have I truly become a blessing to my community, a mentor to others, handing an abundant crop over to the next generation? Or will my achievements be represented by a series of furry plaques and whitetail shoulder mounts, depicting my solitary successes?
In my own business, I have a choice to make in my "philosophy" - how I think about myself and others in regards to the goals that I set and the actions I take. I've seen both farming and hunting mentalities in business, and I choose to pick the one that works best for me. HINT: I like it more relational and long-term.
NOTE: Anyone reading this who thinks I'm against hunting, has completely missed the point.
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