By Stephanie Ciccarelli
April 7, 2011
Are you in the habit of letting the characters and voices in your head run wild?
What happens when you need to restrain those characters and prepare for a more corporate read?
Herb Merriweather shares some ideas on how you can manage and enjoy your less spontaneous reads while engaging the intended audience in today's VOX Daily.
Many of my friends, cohorts and compadres are used to craziness and characterizations coming from my studio (globally known as 'The Hole'). Indeed, the lions share of my work has been rooted in the fact that I don't sound like me (or anyone ELSE for that matter).
But the not-so-casual, upbeat business voice over is a whole 'nother animal! It seeks to inform while not being boring; entertaining without sounding frivolous; important without being pompous and above all--clear and concise so that the message is not missed or muddled.
Here are some simple suggestions (from an equally simple mind) on how to perform this plate spinner without shattering all of the china:
I know, I know...but you have to start somewhere and reading the copy completely (more than once) will give you greater insight on inflection, attitude and emphasis. I know you can read--but comprehension is key here.
This tip serves as a personal reminder, but is very important nonetheless--especially when reading industry jargon and technical terms. Even though you have to read it like you're familiar with it, the message and words must be clearly (easily) understood.
It's OK to enjoy what you're reading because the people you are voicing it for enjoy what you're reading and so does their audience! 'Serious' doesn't mean 'boring' or 'lifeless.' You can have just as much fun learning from business/technical copy as you can screaming 'AFLAC.'
Be sure: to stay hydrated, take breaks, and don't be afraid to refer back to the original job directions to maintain your focus.
OK--now I'm off to look for more screeching, Cajun-flavored, British-born and Kentucky-bred farm animals to voice.
Be Blessed ...and Happy Voicing!
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