By Stephanie Ciccarelli
June 24, 2011
Do you audition for every job that comes your way or do you only audition for opportunities that you'd be proud to associate with your name and business?
Some due diligence on your part, especially with brands you are unfamiliar with, can help inform you beforehand when making the decision to audition or not. Understanding how a voice over can impact you personally should factor into this process.
In today's VOX Daily, we'll be discussing the significance of the work you choose to do and provide you with tools to discern opportunities that may prove invaluable to your career.
While auditioning in itself is part of what actors need to do to get work, most talent want to do work that satisfies both their personal interests and business needs. That means being more selective with the jobs that they apply for.
This topic has come up in the past (thinking like an agent, doing work that sits well with you, and so on) but today we're going to look at it from a fresh angle that I trust will prove useful to you when choosing whether or not to audition from a values perspective.
à¹ Consider your own perception or opinion of what is being presented and by whom
à¹ Carefully read the copy and identify anything that might be misleading or incredible
à¹ Do a search online and read reviews of the product, service or company
The points above warrant further exploration. Let's take a look at each one on its own to get a better grasp of why these three tips matter and how they can help clarify decision making.
How do you feel about the opportunity? Do have any preconceived notions about the company, product or service? The way you feel toward the project in general may be enough to help you determine if auditioning is the way to go. Acting can be defined as living truthfully under imaginary circumstances. That being said, imaginary circumstances can be acted out with integrity by using discernment. Disregarding your own convictions simply because there is a dollar to be made is of short term value with the potential of long term implications. Keep in mind that it will be you who is making the compromise, not the company in question, and ultimately it's your decision to participate in the process.
Does the copy promise the moon? Is it targeted at a demographic that the advertiser may be trying to take advantage of rather than serve? Does anything stand out in the read that makes you feel uncomfortable or mislead? Voice talent do read copy for a living but that doesn't mean you have to read all copy. Be selective in this regard and remember that although the listening audience won't likely know who you are, you do and so will other people who follow your career or employ you.
Who hasn't done a Google search to contrast and compare a product or service? Peer reviews, as well as customer reviews, play a large role in helping people decide nowadays whether or not they purchase a product or enlist a service to meet their needs. If you should come across a job promoting a new product or service, see what others have said about their experiences to better gauge how the product is being received by the public.
In a Nielsen survey featuring degrees of consumer trust in a number of forms of advertising (2009), it was revealed that 90% of survey respondents trusted recommendations from people they know while 70% trusted consumer opinions posted online. That's significant, isn't it? A company's website turned up third on the list at 70% so if you have limited time to put your ear to the ground, at least consider visiting their online storefront.
Whether the VO is promoting a hotel, computer software, a loaf of bread or an automobile, it's wise to know what the word on the street is so to speak before auditioning.
I realize that the research aspect may be overly time consuming but those who are sensitive to this area of discernment will appreciate this additional tool for crowd-sourcing customer feedback.
You may have noted that I did not use compensation as one of the tools to evaluate an opportunity. Certainly, you can use the client's budget to help decide, however you may find that being proud of your work and association with the company takes more precedence over the amount of pay.
For instance, a project may not align with your views, yet it pays a handsome sum. If the decision were to be made primarily based upon the money instead of your opinion of the company or your feelings about the project and its copy, the possibility of doing work that you're uncomfortable with becomes a real issue.
On the flip side, if you come across a job that doesn't pay as much as you may think it should, yet you are comfortable with everything else, moving ahead with an audition under those circumstances is also your call. In instances such as the one I just described, be sure to factor in how long it will take you and also what the long term gains could be when choosing to submit an audition.
To quote the lovable Disney character, Jiminy Cricket, "Always let your conscience be your guide."
As noted in the song Jiminy sings, taking the straight and narrow path isn't easy but it does yield the best results.
If you've found this article to be useful or have any tips to add, be sure to comment and join the conversation!
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