By Stephanie Ciccarelli
July 21, 2011
When clients hire talent to record bilingual voiceovers, what should they be taking into account?
Finding the right professional to record is of the utmost importance when presenting a target audience with accurately communicated information in their native language.
As a voice over artist, what do you need to know in order to provide the best service possible to those hiring?
Rosi Amador, a professional voice over artist who speaks fluent, accent free English and Spanish, joins us today in her guest article about the 7 most common bilingual voiceover mistakes and how you as a voice artist can avoid them.
By Rosi & Brian Amador • Spanish/English Voice-Over Actors since 1994
In nearly seventeen years of doing voice-over work, Brian and I have had the good fortune to work with repeat clients on projects from commercials, corporate narrations, documentaries, eLearning, audiobooks and marketing to web tutorials, telephony and children's audiobooks, as well as animated movies for museums. Following is a list of seven common mistakes to avoid when hiring bilingual voice-over talent for your job.
Spanish-language v/o scripts are often translated from English scripts, sometimes in a hurry, and sometimes by people whose Spanish is less than perfect. Avoid having your project marred by Spanish that's grammatically incorrect, awkward, or excessively regional. Remember that a colloquial expression from one part of the Spanish-speaking world can be unintelligible, or worse, offensive, to people from other regions. When hiring your voiceover talent, look for native bilingual speakers with a neutral, universal accent and vocabulary who can comfortably recommend corrections and edits. For more complex jobs, a seasoned voiceover actor will often have established relationships with professional translators who can attend to your project quickly, thereby ensuring the highest quality translation.
Spanish is a beautiful, poetic language, but it's not as efficient as English in getting the point across. A literal translation of an English voiceover script is often too long to fit in the allotted time. Again, a native speaker who can suggest changes to the script while maintaining the message can help you streamline your Spanish script. Sometimes it also helps to have someone who can talk fast!
Many people speak two languages. If you're looking for bilingual voiceover talent, make sure they speak both languages well, enunciate clearly, and speak with a neutral accent. After all, the point of voiceover is to communicate a message, and this works best when the listener is not distracted by the speaker's accent or lack of fluency. Seek out testimonials documenting fluency.
Don't let your project grind to a halt as you wait for the voiceover to be recorded. If your project is time-sensitive, it helps to have voiceover talent that can record broadcast-quality VO in a home studio. For more complex jobs, a seasoned voiceover actor will often have established relationships with local studios and with other voiceover talent who can help you populate a project with the best people for your job, on your timeline.
Especially if you're working with someone who has a home studio, make sure they can get finished audio to you in the format and with the specifications you need (MP3, AIFF, WAV, etc.). If you need a lot of prompts or a memory-intensive format, you'll also want to be sure they can get the files to you quickly, either through their own FTP site or yours. Some kind of phone patch system is also a must if you want to be able to offer real-time coaching or suggestions.
Wrong! All you need is one bad experience to show you how mistaken this assumption is. Without a competent voiceover actor, you can do countless takes, running up studio time and hourly fees, and still not get what you're looking for. Mispronunciation, lackluster interpretation, and inability to voice multiple characters or to offer different interpretations, are all problems that can be avoided by hiring experienced, artistic voiceover talent. Don't be afraid to ask for references or demo recordings.
Maybe you hired a talented, experienced VO actor with great demos, but if they're not willing to take instruction, you're still not going to get what you want. Make sure your VO talent is someone who understands that you are the client and is responsive to your suggestions - someone with a positive attitude and a sense that you're on the same team, who cares as deeply as you do about your end product.
Be sure to share your thoughts and tips as a comment and join the conversation!
Photo of Rosi Amador via Voices.com
Whether you’re recording a TV commercial or shooting a corporate video, it isn’t enough to simply pick a song, drop it in and call it a day. Musical choices must reflect your brand, move the given project forward and closely align with your voice-over needs. Learn more.
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