By Stephanie Ciccarelli
August 29, 2011
Ever thought about what you read can help save lives?
The way you interpret a script can make a difference in how people perceive the vital information you're expressing in your read.
If you've been able to convey critical information that you feel has saved lives, be sure to comment on today's VOX Daily!
One of my friends, George Ledoux, posted about a studio session that he was about to participate in that while not exhilarating to read copy wise, will prove absolutely integral to the hearers of the voiceover.
George narrated a technical/medical script that described the indications, warnings and functioning of a subcutaneous asthma medication.
The thought of saying 'subcutaneous' may seem challenging to many of us but the reality is that reading copy is not nearly as challenging as taking said medicine and enduring any potential side effects.
When reading messages or disclaimers, particularly as they pertain to health and safety, it helps to think of the people taking the medicine or heeding your message and what they are going through.
If you as voice talent are distanced emotionally from the audience, reading a script about something important can lose its effectiveness and possibly color the way the message is received. Finding a way to connect with your audience is key.
One of the best ways to demonstrate empathy is to know more about who you are speaking to and answer all of the regular questions such as:
à¹ Who am I speaking to (patient, physician, paramedic)? Who else cares about this message (family member of person taking it)? Who needs to know?
à¹ What is this medicine? What illness/symptoms does it treat? What are its potential side effects?
à¹ When might someone need to hear this message? Is it during a particular stage in treatment? Is it introductory information or more advanced?
à¹ Where am I coming from? Am I a doctor, a spokesperson, a patient? Is this an authoritative read or more conversational?
à¹ Why is this message being shared? Why might it be useful to someone? Why would someone want to listen to me and heed my words?
à¹ How does the message relate to the listener? How can I make myself more accessible to them?
Completing this exercise will make you feel more connected to your audience and they in turn may listen to you more closely and take your message to heart. This may take some research on your end if the script itself does not yield all of the answers.
If you've recorded a voice over for something that falls under this category, be it for medical purposes, safety in general or otherwise, be sure to comment and let us know what the voiceover was for!
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