By Lin Parkin
May 30, 2013
Do you smile when reading advertising copy?
A friendly smile adds a little extra sunshine in someone's day and generally makes the world feel like a kinder place.
This seemingly small act has an impact on performances and could potentially help you land more work.
It is well-known that consumers are drawn to smiling faces which are looking directly at the camera. Likewise, the sound of the voice creates a specific mood.
We see many jobs go through with creative direction such as "speak as though you are talking to a friend" or "we want the read to sound authentic." One of the ways to accomplish this is to genuinely smile when the script suites the action.
A smile can be heard in the voice, even if not physically seen. More than just inflection, an otherwise pleasant exchange can sound extremely false if the person at the other end isn't genuinely smiling with words they are saying.
When looking at it from a simple marketing perspective, a good commercial voice-over isn't just clear communication. If a consumer feels good while listening to the radio or television commercial, they are more likely to buy the product.
When a casting director or producer is listening to demo after demo, they can distinctly hear which voice actors are actually smiling. They want a voice-over that their audience finds appealing. What could be more appealing than the sound of a friendly smile?
We look forward to your comments below!
iStockphoto.com/RTimagesRelated Topics: acting, performing, radio, reading, technique, voiceover, work, YouTube
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