Vox Daily The Official Voices.com Blog

When You're Smiling, the World Smiles Too!

By Lin Parkin

May 30, 2013

Comments (4)

MicSmileCloseup.jpgDo you smile when reading advertising copy?

A friendly smile adds a little extra sunshine in someone's day and generally makes the world feel like a kinder place.

This seemingly small act has an impact on performances and could potentially help you land more work.

It is well-known that consumers are drawn to smiling faces which are looking directly at the camera. Likewise, the sound of the voice creates a specific mood.

We see many jobs go through with creative direction such as "speak as though you are talking to a friend" or "we want the read to sound authentic." One of the ways to accomplish this is to genuinely smile when the script suites the action.

Can A Smile Actually Be Heard?

Absolutely!

A smile can be heard in the voice, even if not physically seen. More than just inflection, an otherwise pleasant exchange can sound extremely false if the person at the other end isn't genuinely smiling with words they are saying.

When looking at it from a simple marketing perspective, a good commercial voice-over isn't just clear communication. If a consumer feels good while listening to the radio or television commercial, they are more likely to buy the product.

When a casting director or producer is listening to demo after demo, they can distinctly hear which voice actors are actually smiling. They want a voice-over that their audience finds appealing. What could be more appealing than the sound of a friendly smile?

What Techniques Do You Use to Make Your Voice Smile?

We look forward to your comments below!

Lin

iStockphoto.com/RTimages

Related Topics: acting, performing, radio, reading, technique, voiceover, work, YouTube


Comments


    That's so true! A smile can add a lot of sunshine to the copy.
    When I read a copy, I smile from my heart and that can be heard by my audience. The only technique is that there's no technique - just smile.

    Posted by:

      You know, there's a particular lady voiceover here in the UK who has this smile in her voice that sounds like a cheesegrater on heat. She's ubiquitous and drives me nuts. It's so phoney! By all means sound friendly, but let's not go too far.

      Posted by:
      • Paul
      • June 4, 2013 3:01 PM

        To an extent, I can understand that a friendly voice can have its appeal. What I don't appreciate is the fake laugh or the fake smile in oodles of commercials, particularly network tv commercials. Special K? Kay Jewelers? When it's one right after another of these types of commercials, I can understand why people hit the mute button. If it's a genuine feeling, like you would normally feel this way in this situation, correct. If it's overacting and dishonest, trying to be syrupy sweet to appeal to a younger crowd, particularly women, turn the channel.

        Posted by:
        • Alana
        • June 5, 2013 3:57 AM

          Not only can you hear a smile but it enhances your sound and gives it a friendly tone but most of all it makes you feel good

          Posted by:
          • Harry Stewart
          • June 5, 2013 4:15 AM

Leave a Comment



Recent Articles

Apple App Store Video Preview Is A Gamechanger

Don't Ignore Your Vocal Health

Microsoft Buying Minecraft Creator Will Drive Mobile Voice

The 3 Things Voice Pros Can Learn From Sir Jony Ive

Don Pardo's Final Voice Lesson

iPhone 6, 6 Plus & Apple Watch: Studio On The Go for Voice Pros

Apple iWatch Could Drive Voice Over Market

How Localization Unlocks Business Growth Potential

Are You a Self-Made Voice Over Actor?

Slate In Character Or Don't Slate At All

   

Upcoming Webinar

Localization Webinar

Join us for a free webinar on how localization can help expand the use of all your voice-over work for new markets, new services and reach new heights with your business!

Register for the webinar

Subscribe by Email

About Vox Daily

Vox Daily offers a daily dose of voice acting news, articles, tutorials, interviews, intelligent conversation and business ideas for voice talent and voice actors.


Follow Us

   

Our feed & social options update you with special offers and news as it happens.

New YouTube Video

Watch videos on YouTube