By Lin Parkin
June 20, 2013
How do you plan on marketing yourself this year?
No matter what the size of your business, if no one knows what you have to offer or why they should spend their hard earned time and money on your product or service they have no reason to interact with you.
Getting your name out there is key to landing the leads that will hopefully turn into long time customers. What are the best ways to do that?
Many companies have been bitten by a marketing plan that didn't yield results. Frustrating though it can be, it is also a valuable learning experience for what not to do.
So, how do you learn the lesson without having to attend the school of hard knocks?
Network, Learn, and Grow
Conferences are a fantastic way to learn and network with others on how you can better market your business. Voices.com's Chief Marketing Officer, Stephanie Ciccarelli, is currently at the two day Vocus Conference 2013: Demand Success. This conference is all about getting results!
The event is being held June 20th-21st in Washington, DC at National Harbor's Gaylord National Resort and Convention Center. Arianna Huffington, President of the Huffington Post, gave her lecture today and is the events featured speaker. Other keynotes include marketing industry leaders like Joe Pulizzi, Jay Rosen, Wendy Harman, Lisa Barone and many more.
"Vocus has done an amazing job with their conference, Demand Success 2013. The setting is beautiful, the content exciting and the speakers are top tier," Stephanie told me earlier today. "I particularly enjoyed hearing Arianna Huffington of the Huffington Post share about her life journey and insight. Never before have I been in a room with people who are so heavily invested in communications, public relations and marketing...I am loving it!"
Conference topics discuss methods on how to atain greater success with your online marketing plans and how to build your brand in the "information economy." Customers are using search engines to find what they need, getting recommendations on social media, signing up for email alerts and reading blogs from top influencers. So you need to make your social, search, email, and publicity campaigns all work together to get the best results.
For more information about the conference visit: http://www.vocus.com/conference/
Follow the event LIVE with Twitter Hashtag: #Demand13
How do you spread the word about your business?
What public relations strategies have yielded the best results for you? Share your tips in the comments below.
All the best,