By Stephanie Ciccarelli
February 10, 2014
In reviewing results from thousands of community members, a common theme surfaces; while people love the Voices.com marketplace, amount and variety of opportunities, educational content and more, a point of frustration is that of the competition, specifically too many talent auditioning for the same jobs.
This frustrates us as well because our desire is to see more Voices.com members getting work.
What can we do about this?
We've created a solution to address this concern and make it easier for more Voices.com members to be heard and hired.
Learn more in today's VOX Daily.
Revisiting Our Beginnings
When David and I first launched our service, we did so with the hope that people could get work to feed their families.
In those days, there were fewer applicants per job and it was easier to book work.
While there are still a number of talent who consistently book, there are others who used to book regularly who now find it difficult to get heard let alone hired. This reality pains us greatly, so we decided to look deeper into the issue.
At the same time we want to see those who are just getting started with Voices.com have an experience akin to how things used to be. To audition for work, be heard and considered.
Analyzing The Data
In the not so distant past, most voice talent were comfortable with the number of daily email messages notifying them of new job opportunities. This amounted to approximately 20 emails per day, a manageable amount, and these opportunities were pursued more often than not.
More recently, the number of emails being sent to Premium members on a daily basis frequently exceeds 50. That's right, each Premium member is receiving 50 email notifications of job postings on average each day, far more than anyone can handle.
Listening to Your Feedback
In the same breath, we've uncovered common themes in our customer feedback surveys, those being:
- Not enough time to audition for all jobs sent by email
- Too much competition
- Not getting enough work
Don't get us wrong, there are literally thousands of people who experience the opposite. Their investment of time auditioning for select jobs pays off and most are getting more work using Voices.com than any other means.
While this is great, we won't be satisfied until all Voices.com members are experiencing the same degree of success.
Moving Ahead with a Solution
After listening to feedback from hundreds of Voices.com members, past and present, we've decided to make a change to how many talent are invited to audition for a given job.
To paint a picture, if you speak English (North American) and have selected popular categories of work such as TV, Radio and so on, you're likely receiving in the neighbourhood of 50 invitations to audition from our site each day. On average, such a voice talent auditions for only 10 of the opportunities we invite them to on a daily basis.
What happens down the road when we are getting hundreds of jobs a day? What if we post 1000 jobs a day? If we continue on with the present method of inviting talent to jobs, within the next couple years you could be getting 600 auditions a day sent to your inbox. Sounds extreme, doesn't it?
Preparing for growth while at the same time improving our service, fewer emails will be sent out to talent for any given job posting. You may start to notice some positive results toward the end of February.
How many auditions will a client be receiving?
Currently, clients receive between 80 and 120 auditions for jobs with the broadcast casting specifications. After VoiceMatch Invitations goes into effect, we expect this number to be around 50, and over time, less than 25.
How are you deciding who gets sent what auditions?
Yes, you've observed correctly, not everyone will be auditioning for the same jobs. We'll be sending out just enough invitations so that the client will receive approximately 50 responses. The determination of who's invited to any given job will follow the same criteria that we've always used, specifically, your Profile needs to match the job's Language, Gender, and Age Range. Soon, we will be randomly selecting a group from those whose profiles match a client's specifications and then invite them to audition.
What happens when my Profile matches a job but I didn't get an invitation?
From time to time, one of your colleagues will receive a job that you were qualified for but not invited to. If this happens, it increases the likelihood that you'll be invited the next time a similar job is posted to Voices.com.
Will Platinum members get more auditions than other members?
No, they won't.
Will Platinum members receive these jobs first?
No, they won't. There is no special treatment for Platinum members so far as jobs and how invitations are sent. The main benefit of the Platinum membership at Voices.com has always been visibility in the search results and visibility on the news website, VoiceOverTimes.com. If you're curious about the Platinum membership, feel free to call us to learn more.
I speak a language other than English. Will VoiceMatch Invitations affect my membership?
No. Jobs posted for voice overs done in languages other than English don't suffer from the "too much competition" issue. On the contrary, our clients would love for more talent outside of North America to be auditioning online.
When will the change to into effect?
By the end of February 2014.
How will I know once it has gone live?
Our intention is to roll this out gently with minimal impact on daily operations. You may not even notice anything. If there was one thing to be observing, it's that the number of other people responding to jobs should be dropping to around the 50 mark. You'll be able to tell by looking at the Audition Indicator found on the right hand side of the job posting.
Thank you for reading this post and for your interest.
We look forward to making Voices.com an even better service for our members!
With warm regards,