By Stephanie Ciccarelli
April 16, 2014
Are you at a stage in your career where you feel there could be more on the horizon?
With so many different How-Tos and resources on the web these days for people who aspire to become voice actors, we've created a new guide designed to help established voice-over professionals raise their game and really take their voice acting businesses to new heights.
May I present, The Professional's Guide to Voice Acting!
Check out this new guide and share ideas that you'd like to see us add to our resources in today's VOX Daily.
"I think any classical training in the theatre is of enormous value." -- Vivien Leigh— Voices.com (@voicesdotcom) January 11, 2014
Vivien Leigh, best known for her role as Scarlett O'Hara in Gone With the Wind, has a point. Training in the theatre can only benefit an actor. That said, and I believe she'd agree, there's more to just having theatrical training these days to be a well rounded actor or voice over talent.
We're pleased to announce that a new resource has been created with the professional voice actor in mind.
This guide will serve to encourage, equip and empower you to overcome any challenges on the road ahead, particularly if the business has changed drastically since you first began or if you are finding it hard to adapt to the present landscape.
"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty." -- Winston Churchill— Voices.com (@voicesdotcom) March 13, 2014
What will it take to get noticed by clients when marketing your voice on the Internet? This first chapter addresses how business is done and expectations that clients now have when hiring voice over talent online. Even if you've been doing voice-overs for years, reviewing the information and ideas in this guide will serve as a good exercise and help you to take a pulse check for your business. That said, reading this guide will only educate you. It's in the doing that you'll be able to sow the seeds that will help you to reap your reward.
"A goal without a plan is just a wish." ? Antoine de Saint-Exupéry— Voices.com (@voicesdotcom) April 4, 2014
Everyone needs a plan for their business. You need to know the lay of the land, what you offer and where you fit in. In the words of Antoine de Saint-Exupéry, the author who penned The Little Prince, "A goal without a plan is just a wish." Don't let building an amazing business become just something you dream about. Make it a reality.
"There are no shortcuts to any place worth going." ? Beverly Sills— Voices.com (@voicesdotcom) February 8, 2014
One of the most significant investments you can make in your career is a really solid, professional-grade home recording studio. When you're trying to land clients, especially the big ones, you need to have a proper setup that will support you and your voice. Get the best gear you can afford and truly work hard at creating an environment where you can produce the absolute best performances and quality recordings possible.
"The difference between the right word and the almost right word is the difference between lightning and a lightning bug." ? Mark Twain— Voices.com (@voicesdotcom) April 8, 2014
Just as picking the right word can make a world of difference, so it is with providing clients with highly specific samples of your voice. In addition to making sure you can still sound like what's on your demos and the relevancy of the spots you showcase, you need to consider how clients search and what they want to hear upon clicking the play button. This chapter will help you to navigate updating your voice-over demos and how to make them more appealing to today's audiences.
"When people talk, listen completely. Most people never listen." ? Ernest Hemingway— Voices.com (@voicesdotcom) January 4, 2014
If you've been in this business for any length of time, you know that voice-over is more about listening than talking. The same skill can be used to make your audio recordings sound even better. But before you can make your recordings sound better, you need to know the tricks of the trade. Something that sets talent apart is their ability to take direction well and interpret a script. Listening skills, whether for bettering a performance or cleaning up an audio file, are in short supply! This chapter goes over advanced recording techniques that you can use to your advantage.
"Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence." ? Helen Keller— Voices.com (@voicesdotcom) February 12, 2014
When you know what you're really good at, you become more selective about the opportunities you're auditioning for and as a result, the reads you present are more confident. Crafting audition submissions from home is very different from being directed by someone in a studio. In this chapter, you'll get a glimpse of how you can strategize to do auditions from home.
"Ambition is a dream with a V8 engine." -- Elvis Presley— Voices.com (@voicesdotcom) December 27, 2013
Auditioning with the Voices.com app, given the right equipment and communication via your written proposal, is a viable option when out of the studio. Talent who've downloaded the app, available for both iOS and Android platforms use it to audition while out and about, with at least one voice talent booking a job he auditioned for in a Taco Bell parking lot! The app, though handy in a pinch, should not be relied upon as your primary means of submitting auditions. This chapter discusses how to audition well using a mobile device and the many different ways you can use the app to monitor job activities and more.
"We must have perserverence and above all confidence in ourselves. We must believe that we are gifted for something. " -- Marie Curie— Voices.com (@voicesdotcom) March 3, 2014
On the hunt for an agent in a major market? Many talent these days have multiple agents across the country. Just like booking your first job, the most difficult agent to land will be your first go at securing representation in cities like New York, Los Angeles, Chicago, Toronto or Vancouver. Know your voice, what you can do and how you can add value to an agent's roster. This chapter will help you to find a spot where you fit.
"It's the little details that are vital. Little things make big things happen." ? John Wooden— Voices.com (@voicesdotcom) April 10, 2014
In our business, as with anything else, relationships are what matter most. Just as John Wooden, the famous basketball coach used to say, it's the little things, the details, that help make big things happen. You may not realize it but getting repeat business is all in how you maintain your business relationships. Acquiring new business is much harder than nurturing preexisting connections. This chapter provides ideas for keeping in touch as well as ways to manage customer relationships.
"If you really look closely, most overnight successes took a long time." ? Steve Jobs— Voices.com (@voicesdotcom) January 17, 2014
Are you able to point people to a place where they can listen to your voice online and learn about you and your career? How about a blog to help enrich your web presence that adds value and draws more people in? Your website represents you and your business and gives you an opportunity to share your story, one that's years, perhaps decades in the making. This chapter will teach you about how to create a website as well as suggest things you can do to help engage visitors at your site.
"If you really do want to be an actor who can satisfy himself and his audience, you need to be vulnerable." -- Jack Lemmon— Voices.com (@voicesdotcom) December 28, 2013
What Jack Lemmon shared is true of acting but also true of business. You have to let people in. You need to tell your story. That said, how will people know about you if they haven't heard? Getting the word out about your business is important. This chapter discusses how you can optimize your website as well as advertise your services online.
"Great minds discuss ideas. Average minds discuss events. Small minds discuss people." ? Eleanor Roosevelt— Voices.com (@voicesdotcom) January 14, 2014
You might doubt the necessity of having a social media strategy. Truth be told, there is a lot of noise out there. That said, those who are discussing things of significance are able to communicate effectively using tools such as Facebook, Twitter, LinkedIn, Google+, YouTube and more. Join the conversation as a thought leader. If you position yourself as such, using social media to promote your business takes on a whole different spin. It's not just about what you had for dinner. You can use it for so much more.
"You were born to win, but to be a winner you must plan to win, prepare to win, and expect to win." ? Zig Ziglar— Voices.com (@voicesdotcom) January 2, 2014
After reading the guide, the next step is putting what you've learned into practice! Our goal is to send you off with some useful material to further propel your voice-over career.
If there are any areas that we may have missed covering that you'd like to see us explore in future resources, please add your ideas and suggestions as comments below!
©iStockphoto.com/marrio31Related Topics: Acting, Auditioning, Business Plan, Demos, Equipment, Home Recording Studio, Marketing, Networking