Vox Daily The Official Voices.com Blog

Why Add Narration to Your Travel Package Videos?

By Lin Parkin

July 4, 2014

Comments (0)

Business Man on BeachAre you involved in producing travel marketing videos?

Do you operate a travel and tourism business?

Travel companies are getting in on a growing movement to use video as a means to sell travel packages, which is great - albeit little behind the times.

Much like the traditional voice-over industry was resistant to change ten years ago, traditional brick and mortar travel companies have been resistant to competing in an online environment.

Today, more travel organizations are realizing it won't cost them an arm and a leg, that they can expand their reach exponentially online while establishing themselves on a fair playing field with the top dogs in travel. Learn more in today's VOX Daily.

Captivate Viewers Using Professional Narration

It's been well documented in SEO and marketing circles over the last few years that adding video to any marketing plan is worth its weight in gold. It's more engaging and provides a visual stimulation that pulls visitors in and keeps them there longer, increasing the chances that prospective travellers will buy your product.

But, I implore, why are so many travel companies not using professional narrators in your videos?

I've listened to many tourist destination videos and, in all seriousness, overlaying the breathtaking scenery it sounds like it might be the social media specialist or "Jill" over in reception voicing the audio segments.

Don't kill that sale with bad audio!

Work with a professional copywriter to create a script for the video and hire a professional narrator to tell the story. On that note, the video will be most effective if it tells a short story with a beginning, middle, and end.

By engaging the viewer with a brief story and lighting up their sight and sound senses, you will create an emotional response to the video. They'll be more likely to play the video longer, and the longer you have someone's attention, the better the video will work for you.

You'll notice that in your sales margins.

Do You Produce Travel Videos?

How has audio and professional narration impacted your results?

Share your experiences in the comments below.

All the best,
Lin

© iStockphoto.com/Robert Churchill

Related Topics: Narrated Videos, Travel and Tourism, Travel Marketing


Comments


Leave a Comment



Recent Articles

Apple App Store Video Preview Is A Gamechanger

Don't Ignore Your Vocal Health

Microsoft Buying Minecraft Creator Will Drive Mobile Voice

The 3 Things Voice Pros Can Learn From Sir Jony Ive

Don Pardo's Final Voice Lesson

iPhone 6, 6 Plus & Apple Watch: Studio On The Go for Voice Pros

Apple iWatch Could Drive Voice Over Market

How Localization Unlocks Business Growth Potential

Are You a Self-Made Voice Over Actor?

Slate In Character Or Don't Slate At All

   

Upcoming Webinar

Localization Webinar

Join us for a free webinar on how localization can help expand the use of all your voice-over work for new markets, new services and reach new heights with your business!

Register for the webinar

Subscribe by Email

About Vox Daily

Vox Daily offers a daily dose of voice acting news, articles, tutorials, interviews, intelligent conversation and business ideas for voice talent and voice actors.


Follow Us

   

Our feed & social options update you with special offers and news as it happens.

New YouTube Video

Watch videos on YouTube