By Lin Parkin
July 4, 2014
Are you involved in producing travel marketing videos?
Do you operate a travel and tourism business?
Travel companies are getting in on a growing movement to use video as a means to sell travel packages, which is great - albeit little behind the times.
Much like the traditional voice-over industry was resistant to change ten years ago, traditional brick and mortar travel companies have been resistant to competing in an online environment.
Today, more travel organizations are realizing it won't cost them an arm and a leg, that they can expand their reach exponentially online while establishing themselves on a fair playing field with the top dogs in travel. Learn more in today's VOX Daily.
It's been well documented in SEO and marketing circles over the last few years that adding video to any marketing plan is worth its weight in gold. It's more engaging and provides a visual stimulation that pulls visitors in and keeps them there longer, increasing the chances that prospective travellers will buy your product.
But, I implore, why are so many travel companies not using professional narrators in your videos?
I've listened to many tourist destination videos and, in all seriousness, overlaying the breathtaking scenery it sounds like it might be the social media specialist or "Jill" over in reception voicing the audio segments.
Don't kill that sale with bad audio!
Work with a professional copywriter to create a script for the video and hire a professional narrator to tell the story. On that note, the video will be most effective if it tells a short story with a beginning, middle, and end.
By engaging the viewer with a brief story and lighting up their sight and sound senses, you will create an emotional response to the video. They'll be more likely to play the video longer, and the longer you have someone's attention, the better the video will work for you.
You'll notice that in your sales margins.
How has audio and professional narration impacted your results?
Share your experiences in the comments below.
All the best,
© iStockphoto.com/Robert ChurchillRelated Topics: Narrated Videos, Travel and Tourism, Travel Marketing