By Carmi Levy
If you're one of the growing numbers of businesses or individuals who are thinking of creating an app to market yourself, you need to know this.
For the first time ever, Apple has decided to allow the app preview page in its online App Store to include videos. Up until now, app preview pages have been static, with only snippets of photos, graphics and text to tell your app's story.
All that changes with video, and it's a great way to stand out from the crowd - 1.3 million apps and growing - and get your app the attention it deserves.
For a rundown of the 5 things you must keep in mind as you begin building your video app preview, read on.
By Carmi Levy
Your ears aren't playing tricks on you. In recent years, fewer and fewer movie trailers use voice over narration.
Instead, the previews that pierce the darkness increasingly use mixtures of content lifted directly from the movie to tell the story in a couple of minutes and capture the attention of theatregoers.
Thanks to the Internet, how we tell stories is changing, and where we learn about upcoming movies is similarly evolving. Since Twitter and Instagram might already tell us all all there is to know about a movie before we even step into the theatre, the traditional trailer is no longer the only marketing tool available to producers.
Read on for more on how the trailer is evolving, and why.
So you've got a visual presence online. You're on all of the social networking sites.
You regularly update your status and news feeds but you're finding that something is oddly ... missing.
How is it that you can have a photo, an about me paragraph, and hundreds of virtual friends but still feel like your efforts are missing the boat somehow?
It's likely the human element. Although seemingly everywhere you look, it is often the missing piece of the puzzle in social networking. Join VOX Daily to learn more.
By Lin Parkin
Have you ever wondered how some of the faces that appear on the Recently Hired keep making the list?
You've likely seen Deborah Sale-Butler on that list many times.
How does she do it?
She has taken her years of voice-over experience and coaching hopeful voice-over students and adapted that to the modern marketplace to complement her existing marketing efforts.
By adapting to the changing landscape of the industry that she has been able to build a successful career both at Voices.com and outside the site.
Join VOX Daily today as Deborah offers you some valuable marketing advice for those new the industry and those new to marketing themselves on Voices.com.
When I set out to compile a list of the most beloved and memorable branding characters, I really didn't know what I was in for.
How can I choose only ten?
There are many companies, big and small, that really get this. There have been so many companies that are incredibly successful at creating brand awareness through animated characters and casting the right voices that bring them to life.
When a careful pairing of voice and character comes together in perfect synergy it creates a lasting legacy in the hearts and minds of consumers, building brand trust and loyalty.
It was on that notion that I selected the following companies and their characters, performed with some of the most memorable voice-overs, in my list of the top 10 most successful brand mascots of all time. Will you join me in today's VOX Daily?
By Lin Parkin
Do you actively seek out new and interesting ways to market your business?
Knowing how to connect with your intended customer is what marketing is all about. Recognizing that the voice-over service you offer is a business-2-business operation and advertising to them in a 'language' they'll understand is key in finding new clients and reminding past clients that you are still there and available for work.
Finding new memorable ways to reach out to your clients will help you stand out and be in the forefront of their minds.
In today's VOX Daily learn about a fantastic example of a voice talent who really gets this aspect of the voice-over business.
Are you embarking on an explainer video for your business?
Have you ever wondered what actually goes into the making of explainer videos?
Animated explainer videos require the hands on skills of a number of different disciplines from script writing to voice-over to animators and marketers there are a number of things that bring together a great video for your business.
Today VOX Daily welcomes guest blogger Karina Sacco, co-founder of Yum Yum Videos to speak about the process of making an animated explainer video.
When did you realize that you loved voice-overs?
If you used to create character voices as a kid, made up weird voices or mulled over how you could use your voice to make money, you can probably relate to voice talent and coach, Terry Daniel.
There is so much work out there nowadays and so much has changed for the modern voice-over professional.
Do you ever dream about the future of voice-over?
I know we do!
Hear Terry's story and make a new friend in today's VOX Daily!
By Stephanie Ciccarelli
Have you ever booked a voice-over gig that just keeps on giving?
Voice talent, Rick Riley, recently shared an extraordinary story with me that was too good not to pass along.
Hear about how one gig can go a long way in today's VOX Daily.
By David Ciccarelli
Each year, we shed some light on where we believe the voice over industry is headed with a number of observations from the unique perspective of the voice over marketplace.
Significant ground has been broken in many areas and opportunities for voice talent, regarding both scope and prosperity, have increased.
Access your free copy of 12 Trends for 2012 in today's VOX Daily!
Everyone likes a party, right?
Friday September 16th, 2011 marks the date of Voices.com's Launch Party in celebration of our company's expansion and move into downtown London.
Hear about our preparations and gather ideas on how you can host a party or open house to attract new clients and rekindle relationships with existing clients.
A short time ago we took a look at how you can differentiate between characters in a script when reading an audiobook or multi-character project.
In today's VOX Daily, guest blogger John McLain offers his perspective on how you can get to know the characters featured in a book before you start the recording process.
When you shop online, what do you find helps to build trust before making a purchase?
By thinking like a consumer, you'll be able to add a significant amount of trust through your words, testimonials and feedback ratings and reviews.
Learn more about how you can create a glowing first impression of what you offer and how others perceive your work in this third installment of our Voices.com Profile Basics 101 series.
Do you need help marketing your voice over business?
Many talent have got the creative side of their businesses down to a fine science but lack the marketing know-how to keep their business growing.
We're offering up twenty marketing ideas that will help put some step into your marketing stride!
Learn more in today's Vox Daily.
By Stephanie Ciccarelli
What do clients using Voices.com want?
Surveying our customers is important to us at Voices.com and we hope you find this information to be useful.
So, what do people looking for voice talent online have in common and how can you use that knowledge to your advantage?
Find out in today's VOX Daily as we discuss results from our Client Experience Report from Winter 2011.
Have you ever stopped to think about the ages of voice actors who perform child voice acting roles?
Sometimes the voices you hear in commercials and animation aren't the same age as they sound! A number of voice acting roles are voiced by grownups who either sound like children or who can manipulate their voices to sound younger.
In today's VOX Daily, we're going to take a look at some trends in voice acting where casting is concerned for child roles in animation.
Have you created a listing for yourself on VOpedia.com?
Similar to Wikipedia, VOpedia is a wiki specific to voice over talent. Developed by Mahmoud Taji, a Canadian voice talent based in Cairo, VOpedia is a repository of knowledge for all things related to the Voiceover Industry.
Learn more about VOpedia in today's VOX Daily.
What's a revision?
Why are they relevant and how do they contribute to long-term business relationships and corporate branding?
Learn more about voice-over revisions and how they factor in via today's VOX Daily.
In which ways are you marketing your voice locally? Are you part of an ad club or chamber of commerce?
Promoting your voice should be a multi-pronged strategy that involves more than just social networking online... in other words, don't get stuck sitting on the couch when you could be among the people!
Learn more about how you can get the word out to those who may hire you in town in today's VOX Daily.
While voice actors are paid to talk, many have difficulty speaking to what they provide and attracting people to more than just keywords describing their instrument.
How can you become more than just a teller of other people's stories?
Learn how to tell your own effectively in today's VOX Daily.
What is a stage name?
Why do people use stage names?
How does someone decide whether or not they might want or need a stage name?
Recently a member of our service asked me about stage names and wanted to know more about why people might take one on and what a stage name could do for your career.
Find out the answer to these questions and more in today's VOX Daily.
Just like you look both ways before you cross the street, you need to ask before you tweet.
Most companies will be open to you publicizing good experiences working with them but it's important to realize that public relations specific to a project, especially one in development, belongs within the realm of the company who is producing the project.
Learn more about how you can ask a company you're working for about sharing your involvement and also how to become part of what they may already be doing in this regard in today's VOX Daily.
By Stephanie Ciccarelli
How do clients make their decisions when it comes to hiring talent at Voices.com?
What matters to them most?
What can this mean for you?
Find out the answers to these questions and more in today's VOX Daily.
Was it a crime for Christopher Marlowe to have written plays at the same time as William Shakespeare?
Should political candidates stop campaigning because someone else with similar hopes and objectives is running for office?
Would it make sense for a production company to cease creating films because there are other companies that are also making films?
Rivalries have existed throughout history and are still part of our lives today. Working in the same space as someone else may be challenging but it doesn't mean that you won't succeed... you just have to be more agile, unique and clearly positioned.
How can you step out from the crowd and leave the notion of competition behind you? Find out in today's VOX Daily.
Do you have what it takes to represent someone else's brand?
When you step up and audition for a voice over job, you've got to bring it!
Looking for some tips on how you can impress people you're auditioning for?
Discover how to quickly identify with prospective clients and give them what they may not ask for but definitely want to hear in today's VOX Daily from Voices.com.
If you're like me, you are always looking for more ways to engage current and prospective customers... there is no better way than to tell a good story!
How are you getting people to buy into your brand and its promise?
Take a leaf out of the vintners playbook! Learn how to build a world around your voice and its properties today on VOX Daily.
When is the best time to ask a client for a testimonial about their experience working with you?
On the Power Profiles teleseminar, we covered various aspects of how you can be recognized for your work including feedback ratings and reviews, testimonials, and your client list.
If you already have some testimonials but are looking to obtain more, this article will help!
Learn when the absolute best time to ask for a testimonial is and be sure to take advantage of a free template that details what you can say to your client to receive a testimonial for promotional use.
By Stephanie Ciccarelli
Wonder what clients are looking for, thinking about, and doing at Voices.com?
Entrusted with the unique position to monitor industry activity, but also act as a catalyst for future growth, we asked our clients a number of questions that give you a glimpse into their Voices.com experiences and also tell you more about how they are choosing to use our service.
Find out more by reading our Voices.com Client Experience Report at VOX Daily.
By Stephanie Ciccarelli
The first presentation at the Voice Coaches Expo this year was delivered by Jay Silverman, discussing how technology can help to facilitate traditional marketing techniques while reminding us that offline marketing is still one of the most personal and effective ways to self-promote.
I've taken some time to jot down much of what Jay advised as well as added my own thoughts in this article about how you can leverage technology combined with the personal touch.
By Stephanie Ciccarelli
Have you ever considered having a professional photograph taken to help you promote your career?
Last night I had my first session with London, ON photographer, David Raposo, and I'd like to share a bit about my experience with you.
As a voice actor, you might think that head shots aren't a priority or good for business, however, you may change your mind after you read this.
Over a period of several weeks, we had been conducting layout tests to see which home page layout was preferred by clients using our service to hire voice over talent.
As you may have noted today, we have a winner.
While it may not be what you are used to seeing, statistics don't lie, and frankly, this is what works!
Learn more about why we waited until now to announce this and also about the positive changes we are already seeing thanks to some research, tracking and implementation.
Ever found that the challenges we as people face are often of our own making?
Perhaps its a nagging voice from our childhood or a preconceived notion that rears its head, serving as a stumbling block or hurdle to achieving a goal.
Whether it's about success, business, money making, or marketing, each of us has our own established beliefs and behaviors that formed over years of living, including accepted beliefs from the families we were raised by, other influences, and experiences we've had throughout our lives.
Can you relate to any of the fibs in this article? Read on to find out!
By David Ciccarelli
Voice talent, agents, casting directors and unions face a changed environment. The convergence of media and technology, combined with the fragmentation and personalization of media, is affecting all industry players in unprecedented ways.
This report aims to identify the key players who participate in the industry, describe behavior and trends, but most importantly, highlights areas of opportunity that should be capitalized upon in 2009.
If you had only a few words to describe your voice, what would you say it sounds like?
One of the easiest and fastest ways to get your point across is to use metaphors.
Discover how you can create your own metaphor by reading this article inspired by a lecture I heard given by Dr. Michael Sider at the Ivey School of Business in London, ON Canada.
Getting voice over work is easier than you think if you have your eggs in more than one basket.
How many irons do you have in the fire for acquiring voice over work?
Looking for more clients who want to purchase your voice over services?
Philip Banks, a voice over talent based in Scotland, is always entertaining, consummately witty and perfectly blunt.
How do you get your demo in front of potential customers while being respectful and staying on good terms?
Today's guest blogger answers these questions and more for your reading pleasure.
Do you know the difference between marketing and advertising?
Those two terms are often confused, however, as you'll discover, they are entirely different.
Today, we'll take a closer look at how you can really get a hold on your marketing and advertising activities by clearly identifying what's what and executing on a plan to get your voice over business on the road to substantial growth.
We're pleased to present you with the results of our Voices.com Q2 Client Experience Report for 2008.
By providing quarterly documentation to our community members, we are able to share how Voices.com has progressed and reveal detailed reports consisting of significant information regarding the experiences of clients (buyers of voice over services) who use the service to hire voice talent at Voices.com.
While these tips are based upon traditional marketing procedures elements of this presentation can also be applied for auditions online through the voice over marketplace.
As promised, here starts the coverage of the presentations at the Voice Coaches Advanced Marketing Expo and Conference that was held in Schenectady, NY.
To kick things off, I'd like to share the Voices.com presentation with you and other articles will follow throughout the week.
Check out the Secret Playbook for Marketing on Voices.com and the Internet!
You can revisit this playbook once per year. Just like you would a business plan or doing an annual check-up at the doctors who looks for the same stuff year-over-year, it™s important to have a solid foundation for your voice acting career.
As an Internet company who truly values the feedback we receive from our customers, Voices.com conducts on-going industry and market research to ensure that we are meeting your needs, whether you are using the site to find voices or to showcase your services.
This report focuses specifically on how clients (buyers) use Voices.com to search for, audition and hire voice over talent (sellers) as well as the most important factors taken into account during the hiring process.
The majority of emphasis is placed on how audio demos sound, however, it's important to remember that website visitors will often *look* at your website first before listening to your demos.
How can you make this work to your advantage?
What does it take to get noticed?
Make your move by creating a stunning visual identity that is unique, instantly revealing something about you that evokes emotion.
Despite that the majority of your working day is consumed with auditions, emails and delivering finished work, time should be set aside to make sure that you're consistently putting the best foot forward.
Smart voice talent take a few minutes every so often to polish up a few key areas of their career online.
This isn't hard to do and the results will be immediately evident.
So with that in mind, let's explore the five (5) key "touch points" that you will likely have with prospective clients.
Wondered where the voice over industry is sitting at present?
Read this 12 page review by the Chief Executive Officer of Voices.com, David Ciccarelli.
By Stephanie Ciccarelli
Do you have a blog?
Do you like reviewing products?
We've got a new product about to go to market... in a nutshell, it's about how individual voice actors can become their own Internet marketers and get ahead in the competitive world of online voice overs.
Want to learn more?
When you're getting ready to market your voice, which of your web properties (or websites) do you send your prospective clients to?
First impressions are key when you're promoting your voice so I thought I'd ask how you incorporate psychology into direct marketing.
Does the website you send your clients to make a difference to you?
By David Ciccarelli
Getting your name to the top of the major search engines is key to your Internet Marketing strategy. Here's a tutorial that will guide you through 5 simple steps on how to get your Voices.com website listed in Google & Yahoo!
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