Search results for focus group

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Creators
The Power of Music: Making Ads Sing

Discover the ways that music transforms simple advertisements into unforgettable masterpieces that drive sales and conversations.

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Creators
Sound Design: Crafting Ads That Resonate

In this blog post, we'll explore the keys to achieving sound design mastery to create advertisements that will truly leave an impact.

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Creators
Unlock the Power of Visual Stories in Video Ads

In the fast-paced world of digital marketing, where every click, impression, and conversion matters, it's crucial to capture your audience's attention.

man sitting in front of a computer with a text file on the screen
Marketing
What a Transcription Service Can Do For Digital Marketing

Trasncriptions of your video and audio content play a major role in your 2022 digital marketing strategy, here's why and how to use them!

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Voice Acting
Sonic Branding: Designing Your Voice

Sonic branding has never been more important in your digital audio advertising plans. With these exercises and examples, learn how to design your sonic brand...

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Marketing
Using Nostalgia Advertising in Your Holiday Campaigns

Nostalgia advertising is a strong way to connect with audiences from all generations. Make nostalgia a focal point of your holiday campaigns.

A young woman with headphones in a crowded Times Square
Technology
Sonic Logos: Designing Your Brand Soundscape

Discover why your brand needs a sonic logo in this roundup of the most iconic sonic logos of the past and present.

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Marketing
How to Complete a Brand Audit

Ensure your brand identity is resonating with audiences by conducting a comprehensive brand audit. Here's how to get started.

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Voice Acting
How to Incorporate UX Research into Your Product Design

Wondering how to implement UX research methods into your product design? We have your complete guidelines to follow.

Silhouette of a video game plater wearing headphones with an out-of-focus video game screed in the background.
Video
How To Make Video Games More Accessible Through Sound Design

Tactics for how video game designers can make games more accessible through their video game sound design.

A young woman, with long, dark hair sits in a gray sweater and tights. She is smiling as she looks down at the smartphone in her hand. Behind her, blurred in the background is a train that appears to be leaving the station. There are also blurred buildings in the background. A man, also blurry, walks towards the foreground on the sidewalk to the right.
Voice Acting
How Lumosity's Games Leverage Emotional Design

How does Lumosity create such great games? Learn how they apply emotional design priciples to game design now.

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Voice Acting
Voice Casting Trends and Popular Voices Revealed

The voice is one of advertising and media’s most powerful vehicles. Voice over casting trends show how people are using and choosing voices.

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